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- W2782351455 abstract "Purpose – This paper aims to review the differences between retailing and services in the particular context of franchised chains in order to highlight the main differences between retail chains and services chains.Design/methodology/approach – The existence of such differences is tested in the French context because its franchising sector is the most developed one in Europe as far as the number of chains is concerned. The empirical study deals with 530 chains among which 228 are services and 302 are retail.Findings – Some significant differences between services and retail chains are underlined in terms of age, plural form, franchising fees, franchising and advertising royalties, and contract length. Additionally to these significant differences, the new trend in franchising seems to consist in developing more services chains than retail chains.Research limitations/implications – This paper has some limitations. The focus is on only one country: France. A multi‐countries study could be useful to confirm ..." @default.
- W2782351455 created "2018-01-12" @default.
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- W2782351455 date "2006-12-01" @default.
- W2782351455 modified "2023-09-24" @default.
- W2782351455 title "Services vs retail chains: are there any differences ?" @default.
- W2782351455 hasPublicationYear "2006" @default.
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