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- W2783017847 abstract "Marketing strategy, in the context of smaller manufacturing enterprises, is defined as a managerial philosophy within which managers intend to realize marketing objectives. More specifically, marketing strategy is a series of interrelated decisions about target consumers, market segments, and target markets combined with a coordinated mix of marketing variables subject to optimal allocation of available resources. There is a direct connection between the missions and the marketing strategies they deploy among consumer-oriented smaller manufacturing enterprises. This approach to marketing management suggests that the mission of each enterprise provides an intellectual space for a unique marketing philosophy. The managerial philosophy of the individual enterprise results in marketing strategies formulated to successfully market products and services and compete." @default.
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- W2783017847 date "2018-01-09" @default.
- W2783017847 modified "2023-10-02" @default.
- W2783017847 title "Marketing Strategies for Green Issues" @default.
- W2783017847 doi "https://doi.org/10.1142/9781786344816_0004" @default.
- W2783017847 hasPublicationYear "2018" @default.
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