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• W2783168999 abstract "espanolDurante el siglo pasado, los trastornos de la salud mental se han convertido en un area de preocupacion para mantener una poblacion productiva, ya que la atencion se ha desplazado hacia endemismos que lentamente disminuyen la capacidad de vivir una vida larga y productiva y el cuidado de la sociedad depende de tecnologias disciplinarias que Tienen como objetivo educar y administrar a las personas sobre la salud y el autocuidado. Las personas consideradas como una carga para el estado, como los enfermos mentales, son comunmente objetos de la gubernamentalidad (Foucault, 1988, 2003, 2011). En este estudio de la campana mediatica del Instituto Nacional de Salud Mental de los Estados Unidos (2003-2013), exploramos la interseccion entre el discurso institucional, las narrativas de la experiencia personal y las formas de los medios de comunicacion. Esta investigacion contribuye al floreciente campo de los Estudios del Discurso Digital para proporcionar herramientas mejoradas para la investigacion sociolinguistica y discursiva-analitica en contextos de nuevos medios combinando teoria de la gobiernoalidad, estudios de multimodalidad y metodologias CDA que sirven a nuevos entornos de medios. A traves de este estudio de caso ilustramos como las instituciones operacionalizan la personalizacion sintetica virtual visual para reproducir discursos institucionales al servicio del gobierno, y extendemos la gobernabilidad, introduciendo tecnologias de la socialidad como una tecnologia disciplinaria provocada por las affordances de las redes socials. EnglishOver the past century, mental health disorders have become an area of concern for maintaining a “productive” population, as attention has shifted to endemics that slowly diminish the capacity to live a long and productive life and the care of society depends upon disciplinary technologies that aim to educate and manage people about health and self-care. People deemed as a burden on the state, such as the mentally ill, are commonly objects of governmentality (Foucault, 1988, 2003, 2011). In this study of the U.S. National Institute for Mental Health media campaign (2003-2013), we explore the intersection between institutional discourse, narratives of personal experience, and media forms. This research contributes to the burgeoning field of Digital Discourse Studies to provide improved tools for sociolinguistic and discourse-analytic research in new media contexts by combining governmentality theory, multimodality studies, and CDA methodologies that serve new media environments. Through this case study we illustrate how institutions operationalize virtual visual synthetic personalization to reproduce institutional discourses in the service of governing, and we extend upon governmentality, introducing technologies of sociality as a disciplinary technology brought on by the affordances of social media." @default.
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• W2783168999 title "From Mass to Social Media: Governing Mental Health and Depression in the Digital Age" @default.
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