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- W2783180652 abstract "This bachelor thesis is dedicated to the study of the industry called event marketing. As I have been involved in organizing various events for over ten years, I have had an opportu-nity to compare the changes that this business sector has gone through from the point of view of development, new trends, budget, or client requirements. The theoretical part pre-sents basic information on event marketing, target groups, event types, or the work of pro-duction agencies. The practical part contains a comparison of two very similar events, and based on their comparison states how the situation in the industry has changed during the relevant period. The conclusion includes my opinion on how event marketing is going to evolve in the future." @default.
- W2783180652 created "2018-01-26" @default.
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- W2783180652 date "2009-05-11" @default.
- W2783180652 modified "2023-09-26" @default.
- W2783180652 title "Nové trendy v event marketingu" @default.
- W2783180652 hasPublicationYear "2009" @default.
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