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- W2783254334 abstract "The “Allez Hop” programme has offered local physical activitycourses in Switzerland from 1996 to 2008. The recruitment ofcourse participants always was a major concern. In addition and insupport to local promotion activities, nationwide recruitment measureshave had an important role. Four of those are presented. The1998 mass media campaign used billboard posters, TV spots anda strong presence in the “Health Practice” TV show. The “HealthBet” in 2002 was presented in the “Health Practice” TV show andother media and used strong financial incentives. The “HealthTest” in 2003 had a less spectacular and more factual approach.In 2004, spectacular and artistically appealing TV spots were producedand broadcast in all three linguistic regions of Switzerland.1998 saw a massive increase in the number of “Allez Hop” courses.The number of participants in the “Health Bet” was very low, theone in the “Health Test” about 10 times higher. The direct reactionto the 2004 TV spots was very limited. Possible reasons forthese developments are presented and discussed in view of the dataavailable. In future population-wide recruitment efforts evaluationshould be planned along with the interventions and carried outindependently from commercial partners." @default.
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- W2783254334 date "2009-01-01" @default.
- W2783254334 modified "2023-09-27" @default.
- W2783254334 title "Experiences in nationwide recruiting for the “Allez Hop” Physical Activity Programme" @default.
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- W2783254334 doi "https://doi.org/10.5167/uzh-29148" @default.
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