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- W2783266209 abstract "Implementation of marketing strategy plays an important role in increasing the number of sales and market penetration, especially in competitive market. In geo-marketing approach, spatial analysis of customer distribution patterns is used as a parameter to determine a comprehensive marketing strategy. Hence, this study was conducted to find the spatial patterns of fixed broadband customer distribution from geographic information system based customer data. This research was conducted using spatial analysis method, which is kernel density estimation. The results obtained from this study provide an overview of customer area mapping in the form of heatmap." @default.
- W2783266209 created "2018-01-26" @default.
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- W2783266209 date "2017-11-01" @default.
- W2783266209 modified "2023-09-27" @default.
- W2783266209 title "Fixed broadband customer area mapping using spatial analysis" @default.
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- W2783266209 doi "https://doi.org/10.1109/icawst.2017.8256427" @default.
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