Matches in SemOpenAlex for { <https://semopenalex.org/work/W2783611513> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W2783611513 abstract "Since the end of Communism, Western adverts have flooded the Russian market. These have been translated, with strategies ranging from complete transference to the creation of new texts. The translation strategy depends on the power balance between translators, advertisers, text receivers, and the cultural, historical and economic situation in which the translation takes place. In this work, a postcolonial framework is used to understand changes in translation strategy in Russia, emphasize the role of power differentials, and make predictions for future practice. Data comprise: a parallel corpus of English adverts, their translated Russian pairs, and a control corpus of native Russian adverts, collected during a critical transitional period (1997-2001). A detailed taxonomy of rhetorical figures is offered to aid investigation and highlight rhetorical trends. Loanwords and meanings, calques and word formation are examined. Finally, power relations between companies, customers and intermediaries are discussed. This work will interest students, academics and practitioners working in the areas of: translation studies, applied linguistics, advertising, Russian and cultural studies." @default.
- W2783611513 created "2018-01-26" @default.
- W2783611513 creator A5068434845 @default.
- W2783611513 date "2010-01-15" @default.
- W2783611513 modified "2023-09-24" @default.
- W2783611513 title "The Translation of Advertising Texts" @default.
- W2783611513 hasPublicationYear "2010" @default.
- W2783611513 type Work @default.
- W2783611513 sameAs 2783611513 @default.
- W2783611513 citedByCount "4" @default.
- W2783611513 countsByYear W27836115132012 @default.
- W2783611513 countsByYear W27836115132013 @default.
- W2783611513 countsByYear W27836115132014 @default.
- W2783611513 crossrefType "book" @default.
- W2783611513 hasAuthorship W2783611513A5068434845 @default.
- W2783611513 hasConcept C107038049 @default.
- W2783611513 hasConcept C112698675 @default.
- W2783611513 hasConcept C120012220 @default.
- W2783611513 hasConcept C121332964 @default.
- W2783611513 hasConcept C138885662 @default.
- W2783611513 hasConcept C139569457 @default.
- W2783611513 hasConcept C142362112 @default.
- W2783611513 hasConcept C144133560 @default.
- W2783611513 hasConcept C154945302 @default.
- W2783611513 hasConcept C15744967 @default.
- W2783611513 hasConcept C162853370 @default.
- W2783611513 hasConcept C163258240 @default.
- W2783611513 hasConcept C168031717 @default.
- W2783611513 hasConcept C169760540 @default.
- W2783611513 hasConcept C17744445 @default.
- W2783611513 hasConcept C192562157 @default.
- W2783611513 hasConcept C199539241 @default.
- W2783611513 hasConcept C2777761643 @default.
- W2783611513 hasConcept C2781291010 @default.
- W2783611513 hasConcept C41008148 @default.
- W2783611513 hasConcept C41895202 @default.
- W2783611513 hasConcept C542948173 @default.
- W2783611513 hasConcept C62520636 @default.
- W2783611513 hasConcept C94625758 @default.
- W2783611513 hasConceptScore W2783611513C107038049 @default.
- W2783611513 hasConceptScore W2783611513C112698675 @default.
- W2783611513 hasConceptScore W2783611513C120012220 @default.
- W2783611513 hasConceptScore W2783611513C121332964 @default.
- W2783611513 hasConceptScore W2783611513C138885662 @default.
- W2783611513 hasConceptScore W2783611513C139569457 @default.
- W2783611513 hasConceptScore W2783611513C142362112 @default.
- W2783611513 hasConceptScore W2783611513C144133560 @default.
- W2783611513 hasConceptScore W2783611513C154945302 @default.
- W2783611513 hasConceptScore W2783611513C15744967 @default.
- W2783611513 hasConceptScore W2783611513C162853370 @default.
- W2783611513 hasConceptScore W2783611513C163258240 @default.
- W2783611513 hasConceptScore W2783611513C168031717 @default.
- W2783611513 hasConceptScore W2783611513C169760540 @default.
- W2783611513 hasConceptScore W2783611513C17744445 @default.
- W2783611513 hasConceptScore W2783611513C192562157 @default.
- W2783611513 hasConceptScore W2783611513C199539241 @default.
- W2783611513 hasConceptScore W2783611513C2777761643 @default.
- W2783611513 hasConceptScore W2783611513C2781291010 @default.
- W2783611513 hasConceptScore W2783611513C41008148 @default.
- W2783611513 hasConceptScore W2783611513C41895202 @default.
- W2783611513 hasConceptScore W2783611513C542948173 @default.
- W2783611513 hasConceptScore W2783611513C62520636 @default.
- W2783611513 hasConceptScore W2783611513C94625758 @default.
- W2783611513 hasLocation W27836115131 @default.
- W2783611513 hasOpenAccess W2783611513 @default.
- W2783611513 hasPrimaryLocation W27836115131 @default.
- W2783611513 hasRelatedWork W1571709159 @default.
- W2783611513 hasRelatedWork W1988638488 @default.
- W2783611513 hasRelatedWork W2013418495 @default.
- W2783611513 hasRelatedWork W2166169426 @default.
- W2783611513 hasRelatedWork W2172618421 @default.
- W2783611513 hasRelatedWork W2318436715 @default.
- W2783611513 hasRelatedWork W2391530445 @default.
- W2783611513 hasRelatedWork W249608358 @default.
- W2783611513 hasRelatedWork W2503420384 @default.
- W2783611513 hasRelatedWork W2754468881 @default.
- W2783611513 hasRelatedWork W2888153277 @default.
- W2783611513 hasRelatedWork W2901864268 @default.
- W2783611513 hasRelatedWork W2999264197 @default.
- W2783611513 hasRelatedWork W3093421522 @default.
- W2783611513 hasRelatedWork W3118019532 @default.
- W2783611513 hasRelatedWork W3164699169 @default.
- W2783611513 hasRelatedWork W3175813547 @default.
- W2783611513 hasRelatedWork W3193795279 @default.
- W2783611513 hasRelatedWork W327125713 @default.
- W2783611513 hasRelatedWork W2969841912 @default.
- W2783611513 isParatext "false" @default.
- W2783611513 isRetracted "false" @default.
- W2783611513 magId "2783611513" @default.
- W2783611513 workType "book" @default.