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- W2783666074 abstract "Substituting electric vehicles fortraditional ones could reduce localpollution and greenhouse emissions fromthe transportation system. However,these societal benefits come at high coststo the owner of the EV in terms of price,driving range, availability, loadingcapacity, speed and acceleration. Inaddition, the usability of an EV ishampered by the lack of aninfrastructure for recharging. Such aproduct hardly sells itself to potentialcustomers. Besides supportive nationalpolicies, skillful marketing is needed toget it accepted and diffused throughoutsociety. This paper outlines a two-phasestrategy for the marketing of EVs basedon a discussion of current and expectedfuture characteristics of EVs and on areview of research on early adopters.Copyright © 2001 John Wiley & Sons,Ltd and ERP Environment." @default.
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- W2783666074 date "1999-01-01" @default.
- W2783666074 modified "2023-09-26" @default.
- W2783666074 title "Marketing of electric vehicles" @default.
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