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• W2783764162 startingPage "149" @default.
• W2783764162 abstract "Indigenous tourism in Australia continues to decline in spite of the global marketing efforts of the country’s national tourism organization. One suggestion is that social desirability bias in previous visitor demand studies has been masking the underlying causes for this low market appeal. A netnographic approach was adopted in this exploratory study that utilized 4684 online reviews from international visitors to elicit qualitative insights into visitor’s satisfaction and dissatisfaction with their Indigenous tourism experiences in Australia, with the aim of uncovering the underlying factors which may account for declining visitor demand. The netnographic approach provided a wealth of insights into the aspects of the experience that visitors viewed both favourably and unfavourably. In fact, it is demonstrated that international visitors are overwhelmingly positive about their experiences, a finding not typically supported in the existing research. As such, this study has highlighted that there is a dissonance between those who actually participate in an Indigenous experience and non-visitors; a number of potential reasons for this are discussed, as are the marketing implications." @default.
• W2783764162 created "2018-01-26" @default.
• W2783764162 creator A5013417396 @default.
• W2783764162 creator A5070531574 @default.
• W2783764162 date "2018-01-10" @default.
• W2783764162 modified "2023-09-25" @default.
• W2783764162 title "Exploring the market appeal of Indigenous tourism: A netnographic perspective" @default.
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• W2783764162 doi "https://doi.org/10.1177/1356766717750423" @default.
• W2783764162 hasPublicationYear "2018" @default.
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