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- W2783886780 abstract "This study aims to evaluate the effectiveness of museums’ communication strategy in Facebook. This research conducts two empirical studies: in the first, we analyze the communication strategies of ..." @default.
- W2783886780 created "2018-01-26" @default.
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- W2783886780 date "2018-01-15" @default.
- W2783886780 modified "2023-09-27" @default.
- W2783886780 title "What Works in Facebook Content Versus Relational Communication: A Study of their Effectiveness in the Context of Museums" @default.
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- W2783886780 doi "https://doi.org/10.1080/10447318.2017.1418475" @default.
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