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- W2784668847 abstract "Electronic Word-Of-Mouth (eWOM) which has emerged as a result of the movement of communication from person to person in online environment, has become as an important research area in terms of understanding the consumers' experiences related to the products and services of the enterprises and the motives attracting people to this communication environment. Today, as in almost every sector, the reasons underlying the behavior of online platforms, where customers share their own experiences about the products and services offered, are also important for companies that provide services in air transport. The aim of study in this direction is to present a compilation of eWOM research in aviation literature." @default.
- W2784668847 created "2018-02-02" @default.
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- W2784668847 date "2017-07-25" @default.
- W2784668847 modified "2023-10-03" @default.
- W2784668847 title "Havayolu Sektöründe Elektronik Ağızdan Ağıza İletişime (eWOM) Yönelik Bir Derleme" @default.
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- W2784668847 doi "https://doi.org/10.30518/jav.325420" @default.
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