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- W2785384680 abstract "Ouida was not known for her love of serialisation. In a letter to The Times (2 June 1883: 3) she wrote that in serial form the writer sacrifices form and harmony to object of attaining an exciting fragment for each division of his work. Such hostility is hardly surprising: she started her career with a series of short stories and four serial novels, last two of which were serialised simultaneously along with a slew of stories and opinion pieces. The intense workload caused her to collapse and retire to country before she left for Italy where she spent rest of her life. While some of her later work was serialised, she never again wrote fiction designed for serialisation. This paper compares serial and volume form versions of four early novels, placing each in their publishing contexts, and considering their varying relationship to time and current events. I shall also compare how they were serialised in English to how they appeared serially in translation outside Britain. More unusually, I shall also examine how these novels were advertised in serial campaigns avant la lettre. These campaigns will in turn be compared to media planning of campaigns for other serials and volume-form novels by Ouida and her contemporaries. The paper thus seeks to make a contribution not simply to study of Ouida but to transnational history of nineteenth-century publishing and marketing in general." @default.
- W2785384680 created "2018-02-23" @default.
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- W2785384680 date "2018-03-05" @default.
- W2785384680 modified "2023-09-27" @default.
- W2785384680 title "Serial Marketing: Ouida in the 1860s" @default.
- W2785384680 hasPublicationYear "2018" @default.
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