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- W2786016622 abstract "The brand value estimate, both in the case of Interbrand and in the case of MillwardBrown, is dependent on the past value of the market capitalization and the book value.By the expression of the brand value estimate the user does not receive any new information that could indicate the future market capitalization (as could be expected). This measure of the company value lags behind the book value. The book value is a useful tool for the future market value indication. The brand value estimate is not." @default.
- W2786016622 created "2018-02-23" @default.
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- W2786016622 date "2017-08-20" @default.
- W2786016622 modified "2023-09-23" @default.
- W2786016622 title "THE FINANCIAL BRAND VALUE AND THE COMPANY BOOK VALUE AS THE PREDICTORS FOR THE COMPANY MARKET VALUE" @default.
- W2786016622 doi "https://doi.org/10.5593/sgemsocial2017/13/s03.074" @default.
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