Matches in SemOpenAlex for { <https://semopenalex.org/work/W2788070944> ?p ?o ?g. }
- W2788070944 endingPage "431" @default.
- W2788070944 startingPage "431" @default.
- W2788070944 abstract "In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the Chinese living in Southeast Asia. The survey was conducted in popular sightseeing spots, four and five-star hotels in the Seoul Metropolitan Area, and the Incheon International Airport. The respondents were selected randomly, with effort expended to avoid any potential bias in the composition of the sample. Out of a total of 385 distributed questionnaires, 350 (China 191, Hong Kong 71, Taiwan 68, others 20) were selected as valid and finally used in the analysis. The results of this study suggest that price and word of mouth have beneficial effects on perceived quality, publicity, and brand awareness, and advertisement has beneficial effects on brand image. We also found that brand awareness and perceived quality have impacts on brand image, and brand image is related to brand loyalty. This is a pioneering study on the relationships between influencing factors, destination brand equity and its elements, and brand loyalty, with respect to Seoul, South Korea, as a tourism destination for tourists from China." @default.
- W2788070944 created "2018-03-06" @default.
- W2788070944 creator A5032658698 @default.
- W2788070944 creator A5050666338 @default.
- W2788070944 date "2018-02-07" @default.
- W2788070944 modified "2023-10-01" @default.
- W2788070944 title "Brand Equity of a Tourist Destination" @default.
- W2788070944 cites W1245291109 @default.
- W2788070944 cites W139065842 @default.
- W2788070944 cites W1560618994 @default.
- W2788070944 cites W1596521588 @default.
- W2788070944 cites W1915028855 @default.
- W2788070944 cites W1943807794 @default.
- W2788070944 cites W1966912369 @default.
- W2788070944 cites W1967013050 @default.
- W2788070944 cites W1975329206 @default.
- W2788070944 cites W1977546719 @default.
- W2788070944 cites W1983737159 @default.
- W2788070944 cites W1993806868 @default.
- W2788070944 cites W1994889114 @default.
- W2788070944 cites W1997078857 @default.
- W2788070944 cites W2002648993 @default.
- W2788070944 cites W2003359494 @default.
- W2788070944 cites W2012238114 @default.
- W2788070944 cites W2012356696 @default.
- W2788070944 cites W2017679397 @default.
- W2788070944 cites W2020158901 @default.
- W2788070944 cites W2025937935 @default.
- W2788070944 cites W2031843260 @default.
- W2788070944 cites W2033070773 @default.
- W2788070944 cites W2044220305 @default.
- W2788070944 cites W2044352597 @default.
- W2788070944 cites W2046752514 @default.
- W2788070944 cites W2051539700 @default.
- W2788070944 cites W2052044509 @default.
- W2788070944 cites W2052238789 @default.
- W2788070944 cites W2059501504 @default.
- W2788070944 cites W2066808502 @default.
- W2788070944 cites W207293705 @default.
- W2788070944 cites W2075417477 @default.
- W2788070944 cites W2076887006 @default.
- W2788070944 cites W2079810128 @default.
- W2788070944 cites W2082431984 @default.
- W2788070944 cites W2088529670 @default.
- W2788070944 cites W2090520889 @default.
- W2788070944 cites W2091154903 @default.
- W2788070944 cites W2094551225 @default.
- W2788070944 cites W2094873551 @default.
- W2788070944 cites W2097305682 @default.
- W2788070944 cites W2099501977 @default.
- W2788070944 cites W2106543698 @default.
- W2788070944 cites W2115612291 @default.
- W2788070944 cites W2132357827 @default.
- W2788070944 cites W2132912317 @default.
- W2788070944 cites W2137199714 @default.
- W2788070944 cites W2145188942 @default.
- W2788070944 cites W2153566184 @default.
- W2788070944 cites W2160311551 @default.
- W2788070944 cites W2163000154 @default.
- W2788070944 cites W2165757156 @default.
- W2788070944 cites W2170512058 @default.
- W2788070944 cites W2218990800 @default.
- W2788070944 cites W2235011900 @default.
- W2788070944 cites W2266639535 @default.
- W2788070944 cites W2273910723 @default.
- W2788070944 cites W2465179654 @default.
- W2788070944 cites W2522023639 @default.
- W2788070944 cites W2550893208 @default.
- W2788070944 cites W2739661736 @default.
- W2788070944 cites W2742305871 @default.
- W2788070944 cites W2748483376 @default.
- W2788070944 cites W3122509018 @default.
- W2788070944 cites W4247301077 @default.
- W2788070944 doi "https://doi.org/10.3390/su10020431" @default.
- W2788070944 hasPublicationYear "2018" @default.
- W2788070944 type Work @default.
- W2788070944 sameAs 2788070944 @default.
- W2788070944 citedByCount "36" @default.
- W2788070944 countsByYear W27880709442018 @default.
- W2788070944 countsByYear W27880709442019 @default.
- W2788070944 countsByYear W27880709442020 @default.
- W2788070944 countsByYear W27880709442021 @default.
- W2788070944 countsByYear W27880709442022 @default.
- W2788070944 countsByYear W27880709442023 @default.
- W2788070944 crossrefType "journal-article" @default.
- W2788070944 hasAuthorship W2788070944A5032658698 @default.
- W2788070944 hasAuthorship W2788070944A5050666338 @default.
- W2788070944 hasBestOaLocation W27880709441 @default.
- W2788070944 hasConcept C107029721 @default.
- W2788070944 hasConcept C112698675 @default.
- W2788070944 hasConcept C144133560 @default.
- W2788070944 hasConcept C152455256 @default.
- W2788070944 hasConcept C158739034 @default.
- W2788070944 hasConcept C162853370 @default.
- W2788070944 hasConcept C166957645 @default.
- W2788070944 hasConcept C18918823 @default.
- W2788070944 hasConcept C191935318 @default.
- W2788070944 hasConcept C205649164 @default.