FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2788155728> ?p ?o ?g. }

• W2788155728 abstract "Abstract Extending the price–quality–value model (Monroe and Krishnan in The perception of merchandise and store quality 209–232, 1985) and means-end model (Zeithaml in J Mark 52:2–22, 1988), we developed a conceptual model to investigate the mediating role of price discount affect (feeling aroused by price discounts) in the relationship between price discounts and consumers’ perceptions (perceived savings, quality, and value) and in the relationship between perceived value and purchase intentions in the context of online apparel products. A between-subject experimental design with four levels of price discounts (10, 30, 50, and 70%) was used. Jeans were selected as the product stimulus. Web pages were developed to create a fictional online store and to collect data. A total of 209 usable responses were collected by a research firm in the United States, and structural equation modeling was performed to analyze the data. The results showed that price discount affect played an important mediating role in the relationship between price discounts and consumers’ perceptions. When the direct effect of price discounts on perceived quality was examined, consumers perceived the apparel product with higher discounts as lower quality (i.e., a negative direct relationship). However, when price discount affect served as a mediator, the feelings created by a price discount led to a positive perception of product quality (i.e., a positive indirect relationship). By considering the influence of price discount affect, our model provides a better understanding of the effect of price discounts on consumers’ perceptions of apparel products." @default.
• W2788155728 created "2018-03-06" @default.
• W2788155728 creator A5000179774 @default.
• W2788155728 creator A5023715075 @default.
• W2788155728 date "2018-02-15" @default.
• W2788155728 modified "2023-10-18" @default.
• W2788155728 title "Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect" @default.
• W2788155728 cites W1528792610 @default.
• W2788155728 cites W1969778690 @default.
• W2788155728 cites W1971410477 @default.
• W2788155728 cites W1971654946 @default.
• W2788155728 cites W1972570464 @default.
• W2788155728 cites W1974947928 @default.
• W2788155728 cites W1976094779 @default.
• W2788155728 cites W1983552822 @default.
• W2788155728 cites W1984226201 @default.
• W2788155728 cites W1987364024 @default.
• W2788155728 cites W1987645314 @default.
• W2788155728 cites W1997429116 @default.
• W2788155728 cites W2002121006 @default.
• W2788155728 cites W2006795264 @default.
• W2788155728 cites W2012238114 @default.
• W2788155728 cites W2014049963 @default.
• W2788155728 cites W2017679397 @default.
• W2788155728 cites W2018888731 @default.
• W2788155728 cites W2021713474 @default.
• W2788155728 cites W2033712281 @default.
• W2788155728 cites W2039801463 @default.
• W2788155728 cites W2046752514 @default.
• W2788155728 cites W2046952955 @default.
• W2788155728 cites W2050589899 @default.
• W2788155728 cites W2063414602 @default.
• W2788155728 cites W2065706472 @default.
• W2788155728 cites W2068938082 @default.
• W2788155728 cites W2071666535 @default.
• W2788155728 cites W2081263628 @default.
• W2788155728 cites W2083600358 @default.
• W2788155728 cites W2086642814 @default.
• W2788155728 cites W2089418832 @default.
• W2788155728 cites W2090972768 @default.
• W2788155728 cites W2098670744 @default.
• W2788155728 cites W2104057213 @default.
• W2788155728 cites W2111123299 @default.
• W2788155728 cites W2116149094 @default.
• W2788155728 cites W2126164224 @default.
• W2788155728 cites W2128858064 @default.
• W2788155728 cites W2131001773 @default.
• W2788155728 cites W2132214669 @default.
• W2788155728 cites W2140790497 @default.
• W2788155728 cites W2154999786 @default.
• W2788155728 cites W2164223408 @default.
• W2788155728 cites W2166176820 @default.
• W2788155728 cites W2170850618 @default.
• W2788155728 cites W2171266963 @default.
• W2788155728 cites W2181387524 @default.
• W2788155728 cites W2461935686 @default.
• W2788155728 cites W2560397342 @default.
• W2788155728 cites W3123707289 @default.
• W2788155728 cites W3123790146 @default.
• W2788155728 cites W3124103613 @default.
• W2788155728 cites W4230435598 @default.
• W2788155728 cites W4237468154 @default.
• W2788155728 cites W4246467418 @default.
• W2788155728 cites W4246833228 @default.
• W2788155728 cites W4253828088 @default.
• W2788155728 doi "https://doi.org/10.1186/s40691-018-0128-2" @default.
• W2788155728 hasPublicationYear "2018" @default.
• W2788155728 type Work @default.
• W2788155728 sameAs 2788155728 @default.
• W2788155728 citedByCount "30" @default.
• W2788155728 countsByYear W27881557282019 @default.
• W2788155728 countsByYear W27881557282020 @default.
• W2788155728 countsByYear W27881557282021 @default.
• W2788155728 countsByYear W27881557282022 @default.
• W2788155728 countsByYear W27881557282023 @default.
• W2788155728 crossrefType "journal-article" @default.
• W2788155728 hasAuthorship W2788155728A5000179774 @default.
• W2788155728 hasAuthorship W2788155728A5023715075 @default.
• W2788155728 hasBestOaLocation W27881557281 @default.
• W2788155728 hasConcept C111472728 @default.
• W2788155728 hasConcept C112698675 @default.
• W2788155728 hasConcept C119857082 @default.
• W2788155728 hasConcept C122980154 @default.
• W2788155728 hasConcept C138885662 @default.
• W2788155728 hasConcept C144133560 @default.
• W2788155728 hasConcept C151730666 @default.
• W2788155728 hasConcept C15744967 @default.
• W2788155728 hasConcept C162324750 @default.
• W2788155728 hasConcept C162853370 @default.
• W2788155728 hasConcept C166957645 @default.
• W2788155728 hasConcept C169760540 @default.
• W2788155728 hasConcept C175444787 @default.
• W2788155728 hasConcept C2524010 @default.
• W2788155728 hasConcept C26760741 @default.
• W2788155728 hasConcept C2776035688 @default.
• W2788155728 hasConcept C2776291640 @default.
• W2788155728 hasConcept C2777364431 @default.
• W2788155728 hasConcept C2778268174 @default.
• W2788155728 hasConcept C2779343474 @default.
• W2788155728 hasConcept C2779530757 @default.

• next