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• W2788176457 abstract "Self-taken pictures called “selfies” shared on social media have become a worldwide phenomenon. This is due to the increased need for a human being to share to our people their daily lives and to build their own personal brand in a networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the concept of personal branding and to better understand the role selfie has, being one of the most frequently used social network, in helping people to build personal branding in the online context. Based on a literature review, Authors highlight that building a personal brand in the network economy is one of the key factors influencing a personal position in valued networks." @default.
• W2788176457 created "2018-03-06" @default.
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• W2788176457 date "2017-01-01" @default.
• W2788176457 modified "2023-09-26" @default.
• W2788176457 title "Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review" @default.
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