FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2788693750> ?p ?o ?g. }

• W2788693750 endingPage "693" @default.
• W2788693750 startingPage "675" @default.
• W2788693750 abstract "Purpose The purpose of this paper is to investigate the relationships among internal branding, brand orientation, brand identification, brand commitment, and employees’ intention to stay. The paper also examines the mediating roles played by brand identification and brand commitment on the relationship between brand orientation and retention. Design/methodology/approach Data were collected from 702 business-to-business salespeople working in 15 cement and building materials companies in Thailand. Hypotheses were tested and analyzed by means of a confirmatory factor analysis, structural equation modeling, and a bootstrapping procedure. Findings The results revealed that establishing an internal brand has a positive effect on brand orientation, which has a positive impact on brand attitudes, namely brand commitment and brand identification. Such attitudes in turn are positively related to employee retention. The direct relationship between brand orientation and intention to stay was found to be partially mediated by brand identification. Research limitations/implications The current research took place among customer-facing staff (e.g. salespeople), which can be extended to back-end employees in order to better reflect the overall internal branding effort. Practical implications Organizations may improve employee retention through an internal branding process, and internalization of brand attitudes. Such efforts are not only the job of brand managers, but a shared responsibility of all employees at all levels. The collaboration between brand management and human resource (HR) interventions is crucial to successfully implement these efforts. Originality/value This study extends the existing knowledge by investigating the relationships that have rarely been discussed in the HR management and employee retention literatures. It shows the importance of a brand-building mechanism at the cultural level, and the influential effect of brand attitudes on the turnover of salespeople." @default.
• W2788693750 created "2018-03-06" @default.
• W2788693750 creator A5004208317 @default.
• W2788693750 date "2018-04-03" @default.
• W2788693750 modified "2023-10-02" @default.
• W2788693750 title "Employee retention: the effects of internal branding and brand attitudes in sales organizations" @default.
• W2788693750 cites W1500925495 @default.
• W2788693750 cites W1968070717 @default.
• W2788693750 cites W1970864063 @default.
• W2788693750 cites W1978245076 @default.
• W2788693750 cites W1981233097 @default.
• W2788693750 cites W1985198020 @default.
• W2788693750 cites W1995031937 @default.
• W2788693750 cites W2001810891 @default.
• W2788693750 cites W2009181356 @default.
• W2788693750 cites W2012371023 @default.
• W2788693750 cites W2012372671 @default.
• W2788693750 cites W2020026824 @default.
• W2788693750 cites W2026436739 @default.
• W2788693750 cites W2032050753 @default.
• W2788693750 cites W2036763640 @default.
• W2788693750 cites W2039011707 @default.
• W2788693750 cites W2039238488 @default.
• W2788693750 cites W2040763265 @default.
• W2788693750 cites W2041032103 @default.
• W2788693750 cites W2048062276 @default.
• W2788693750 cites W2049611193 @default.
• W2788693750 cites W2059143315 @default.
• W2788693750 cites W2065144489 @default.
• W2788693750 cites W2071666535 @default.
• W2788693750 cites W2074223669 @default.
• W2788693750 cites W2077682853 @default.
• W2788693750 cites W2081229662 @default.
• W2788693750 cites W2081918883 @default.
• W2788693750 cites W2090172016 @default.
• W2788693750 cites W2102998542 @default.
• W2788693750 cites W2109175586 @default.
• W2788693750 cites W2112327441 @default.
• W2788693750 cites W2113168655 @default.
• W2788693750 cites W2122281343 @default.
• W2788693750 cites W2122912498 @default.
• W2788693750 cites W2133524691 @default.
• W2788693750 cites W2134973854 @default.
• W2788693750 cites W2158517811 @default.
• W2788693750 cites W2164497524 @default.
• W2788693750 cites W2168650487 @default.
• W2788693750 cites W2233460303 @default.
• W2788693750 cites W2513506569 @default.
• W2788693750 cites W2577830700 @default.
• W2788693750 cites W2618946491 @default.
• W2788693750 cites W4243667233 @default.
• W2788693750 cites W4248889827 @default.
• W2788693750 doi "https://doi.org/10.1108/pr-06-2017-0193" @default.
• W2788693750 hasPublicationYear "2018" @default.
• W2788693750 type Work @default.
• W2788693750 sameAs 2788693750 @default.
• W2788693750 citedByCount "34" @default.
• W2788693750 countsByYear W27886937502018 @default.
• W2788693750 countsByYear W27886937502019 @default.
• W2788693750 countsByYear W27886937502020 @default.
• W2788693750 countsByYear W27886937502021 @default.
• W2788693750 countsByYear W27886937502022 @default.
• W2788693750 countsByYear W27886937502023 @default.
• W2788693750 crossrefType "journal-article" @default.
• W2788693750 hasAuthorship W2788693750A5004208317 @default.
• W2788693750 hasConcept C105795698 @default.
• W2788693750 hasConcept C11012388 @default.
• W2788693750 hasConcept C112698675 @default.
• W2788693750 hasConcept C116834253 @default.
• W2788693750 hasConcept C136006765 @default.
• W2788693750 hasConcept C144133560 @default.
• W2788693750 hasConcept C152455256 @default.
• W2788693750 hasConcept C15744967 @default.
• W2788693750 hasConcept C162853370 @default.
• W2788693750 hasConcept C19351080 @default.
• W2788693750 hasConcept C205971072 @default.
• W2788693750 hasConcept C2776950860 @default.
• W2788693750 hasConcept C2778914735 @default.
• W2788693750 hasConcept C2780378061 @default.
• W2788693750 hasConcept C33923547 @default.
• W2788693750 hasConcept C40722632 @default.
• W2788693750 hasConcept C545102676 @default.
• W2788693750 hasConcept C57375061 @default.
• W2788693750 hasConcept C59822182 @default.
• W2788693750 hasConcept C71104824 @default.
• W2788693750 hasConcept C77805123 @default.
• W2788693750 hasConcept C86803240 @default.
• W2788693750 hasConceptScore W2788693750C105795698 @default.
• W2788693750 hasConceptScore W2788693750C11012388 @default.
• W2788693750 hasConceptScore W2788693750C112698675 @default.
• W2788693750 hasConceptScore W2788693750C116834253 @default.
• W2788693750 hasConceptScore W2788693750C136006765 @default.
• W2788693750 hasConceptScore W2788693750C144133560 @default.
• W2788693750 hasConceptScore W2788693750C152455256 @default.
• W2788693750 hasConceptScore W2788693750C15744967 @default.
• W2788693750 hasConceptScore W2788693750C162853370 @default.
• W2788693750 hasConceptScore W2788693750C19351080 @default.
• W2788693750 hasConceptScore W2788693750C205971072 @default.

• next