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• W2788790871 abstract "During 2017, a substantial number of media articles were published in the UK and elsewhere that stigmatise and discriminate against people with overweight and obesity. Such articles can be read by millions of people, in print and online. Given that weight stigma attitudes predict discriminatory behaviours,1O'Brien KS Latner JD Halberstadt J Hunter JA Anderson J Caputi P Do antifat attitudes predict antifat behaviors?.Obesity. 2008; 16: S87-S92Crossref PubMed Scopus (54) Google Scholar the role of the media is deeply concerning. For the direct and indirect targets of weight stigma, such attitudes can have profound effects on their physical and mental health.2Vartanian LR Novak SA Internalized societal attitudes moderate the impact of weight stigma on avoidance of exercise.Obesity. 2011; 19: 757-762Crossref PubMed Scopus (238) Google Scholar, 3Puhl RM Brownell KD Confronting and coping with weight stigma: an investigation of overweight and obese adults.Obesity. 2006; 14: 1802-1815Crossref PubMed Scopus (617) Google Scholar The media portrayal of obesity—often stigmatising and inaccurate4Flint SW Hudson J Lavallee D The portrayal of obesity in UK national newspapers.Stigma Health. 2016; 1: 16-28Crossref Google Scholar, 5Heuer CA McClure KJ Puhl RM Obesity stigma in online news: a visual content analysis.J Health Commun. 2011; 16: 976-987Crossref PubMed Scopus (134) Google Scholar—is influential and insidious to popular belief. Yet publishers and editors rarely challenge this media content, and so a stream of derogatory articles floods into mainstream media. The first example, published by The Times—“Heffalump traps will clear the NHS of fatties”6Coren G Heffalump traps will clear the NHS of fatties.The Times. March 23, 2017; (accessed Nov 19, 2017).https://www.thetimes.co.uk/article/heffalump-traps-will-clear-the-nhs-of-fatties-tkvwm7d2sGoogle Scholar—deemed obesity to be caused solely by controllable lifestyle behaviours, contrary to empirical evidence. In the second, a Daily Mail article entitled “Why I refuse to let my daughter be taught by a fat teacher”,7Freeman H Why I refuse to let my daughter be taught by a fat teacher: writer Hilary Freeman says it is time for some home truths about obesity.Daily Mail. Sept 6, 2017; (accessed Nov 19, 2017).http://www.dailymail.co.uk/femail/article-4859606/Mother-refuses-let-daughter-taught-FAT-teacher.htmlGoogle Scholar a mother was interviewed about her decision to stop her child attending a nursery because she perceived staff to be overweight. Third, in the Herald Sun (Australia), entitled “Obese? You're probably too lazy to exercise”,8Elliot T Obese? You're probably too lazy to exercise.Herald Sun. Nov 16, 2017; (accessed Nov 19, 2017).http://www.heraldsun.com.au/news/opinion/tom-elliott/tom-elliott-obese-youre-probably-too-lazy-to-exercise/news-story/f4f3cffed9faa59d026e2df172c9d102Google Scholar stated that laziness is the main cause of obesity. Finally—and most notably—in Esquire, an abhorrent article (since removed from the website) included the deplorable remark “I'd kill them all and render them down into candles”;9Coren G Man & boy: Giles Coren “I don't care what my son becomes… as long as he isn't overweight”.Esquire. Nov 9, 2017; (accessed Nov 19, 2017).http://www.esquire.co.uk/life/a18073/giles-coren-overweight-son/Google Scholar with “them” referring to people with overweight and obesity. These articles reinforce that weight stigmatisation and discrimination is acceptable, and thus endorse and encourage such societal beliefs. It is crucial that the media portrayal of obesity becomes non-stigmatising (panel). Media sources do not adhere to the ethical standards of the Society of Professional Journalists10Society of Professional JournalistsCode of ethics.http://www.spj.org/ethicscode.aspDate: 2014Google Scholar when reporting on obesity. Instead, perhaps counterintuitively, they promote weight stigma and discrimination. Collaborative and proactive work is needed to reduce the weight stigma and discrimination evidenced across society.PanelChallenging the role of the media in weight stigma and discriminationWe call on the media to•Adhere to the national journalism societies such as the Society of Professional Journalists code of ethics,10Society of Professional JournalistsCode of ethics.http://www.spj.org/ethicscode.aspDate: 2014Google Scholar which states that journalists should avoid stereotyping and examine the ways in which their values might shape their reporting, and the National Union of Journalists code of conduct,11National Union of JournalistsNUJ code of conduct.https://www.nuj.org.uk/about/nuj-code/Date: 2011Google Scholar which emphasises that journalists should not produce material likely to lead to hatred or discrimination•Accurately portray obesity•Refrain from publishing articles that stigmatise and discriminate against people with obesity•Use non-stigmatising images when reporting on obesity•Take the opportunity—where stigma and discrimination are reported—to condemn such behaviour, as has been done for other topics (eg, mental health) We call on the media to •Adhere to the national journalism societies such as the Society of Professional Journalists code of ethics,10Society of Professional JournalistsCode of ethics.http://www.spj.org/ethicscode.aspDate: 2014Google Scholar which states that journalists should avoid stereotyping and examine the ways in which their values might shape their reporting, and the National Union of Journalists code of conduct,11National Union of JournalistsNUJ code of conduct.https://www.nuj.org.uk/about/nuj-code/Date: 2011Google Scholar which emphasises that journalists should not produce material likely to lead to hatred or discrimination•Accurately portray obesity•Refrain from publishing articles that stigmatise and discriminate against people with obesity•Use non-stigmatising images when reporting on obesity•Take the opportunity—where stigma and discrimination are reported—to condemn such behaviour, as has been done for other topics (eg, mental health) We call on everybody to speak out against discrimination of all kinds, including weight status. Fortunately, recent history tells us that stigma and discrimination can be successfully challenged through improved understanding, policy, and legislation. While there are still reports, it is no longer acceptable, for example, to stigmatise people on the basis of sex, ethnic origin, and mental health, and although there is still some way to go, the media have played a fundamental part in helping to reshape popular beliefs. This commitment is now needed to shift the narrative around overweight and obesity. We declare no competing interests." @default.
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• W2788790871 title "Weight stigma and discrimination: a call to the media" @default.
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