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• W2789380276 abstract "This paper discusses the influence of firms’ greenwash on their consumers’ green purchase behaviour and explores the mediation roles of their green brand image and their consumers’ green brand loya..." @default.
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• W2789380276 date "2018-01-21" @default.
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• W2789380276 title "Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty" @default.
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• W2789380276 doi "https://doi.org/10.1080/14783363.2018.1426450" @default.
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