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• W2789654446 abstract "Two experiments investigated how politicians’ personal disclosures on social media might affect individuals’ vote intention. In Study 1 ( n = 240), a male politician’s Facebook posts centering on his private life (vs. impersonal posts highlighting public activities) enhanced U.S. participants’ intention to vote for him, mostly by heightening likability. By contrast, a female politician’s personal Facebook posts lowered perceived competence, and thereby, vote intention among those who considered Facebook ill-suited for relational purposes. Using Twitter, Study 2 ( n = 258) mostly replicated the findings among South Korean participants, confirming bounded benefits of publicizing politicians’ private persona via social media." @default.
• W2789654446 created "2018-03-29" @default.
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• W2789654446 date "2018-03-12" @default.
• W2789654446 modified "2023-09-30" @default.
• W2789654446 title "Up Close and Personal on Social Media: When Do Politicians’ Personal Disclosures Enhance Vote Intention?" @default.
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• W2789654446 doi "https://doi.org/10.1177/1077699018754911" @default.
• W2789654446 hasPublicationYear "2018" @default.
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