Matches in SemOpenAlex for { <https://semopenalex.org/work/W279015298> ?p ?o ?g. }
Showing items 1 to 99 of
99
with 100 items per page.
- W279015298 startingPage "1" @default.
- W279015298 abstract "Useable questionnaires were completed and returned by 351 (174 rural and 177 HBCU) consumers at two Midwestern universities. ANOVA tests revealed young consumers’ perceptions of the importance of cellular telephone features were significantly different between rural and HBCU (Historic Black Colleges and Universities) young consumers, males and females, and among age groups (p< .01; p< .001). Furthermore, regression analysis revealed among ten features young consumers reported available on the phones they owned, demographic variables were significantly predictive (p< .001) of perceptions of importance of bundled features. Recommendations were proposed that could help marketers develop strategic marketing mixes of phone features targeted to young consumers, rural or HBCU." @default.
- W279015298 created "2016-06-24" @default.
- W279015298 creator A5057704466 @default.
- W279015298 creator A5058423546 @default.
- W279015298 creator A5069859647 @default.
- W279015298 creator A5087941178 @default.
- W279015298 date "2008-07-01" @default.
- W279015298 modified "2023-09-23" @default.
- W279015298 title "RURAL AND ETHNIC YOUNG CONSUMERS' PERCEPTIONS OF BUNDLED CELLULAR TELEPHONE FEATURES" @default.
- W279015298 cites W1485169663 @default.
- W279015298 cites W1563574999 @default.
- W279015298 cites W1575698009 @default.
- W279015298 cites W1992768770 @default.
- W279015298 cites W2012132033 @default.
- W279015298 cites W2015391954 @default.
- W279015298 cites W2027336107 @default.
- W279015298 cites W2032237879 @default.
- W279015298 cites W2048248569 @default.
- W279015298 cites W2087856140 @default.
- W279015298 cites W2088631775 @default.
- W279015298 cites W2099793948 @default.
- W279015298 cites W2099926492 @default.
- W279015298 cites W2119739886 @default.
- W279015298 cites W2142640630 @default.
- W279015298 cites W2163758077 @default.
- W279015298 cites W3122721207 @default.
- W279015298 hasPublicationYear "2008" @default.
- W279015298 type Work @default.
- W279015298 sameAs 279015298 @default.
- W279015298 citedByCount "2" @default.
- W279015298 countsByYear W2790152982013 @default.
- W279015298 countsByYear W2790152982015 @default.
- W279015298 crossrefType "journal-article" @default.
- W279015298 hasAuthorship W279015298A5057704466 @default.
- W279015298 hasAuthorship W279015298A5058423546 @default.
- W279015298 hasAuthorship W279015298A5069859647 @default.
- W279015298 hasAuthorship W279015298A5087941178 @default.
- W279015298 hasConcept C112698675 @default.
- W279015298 hasConcept C137403100 @default.
- W279015298 hasConcept C138885662 @default.
- W279015298 hasConcept C144024400 @default.
- W279015298 hasConcept C144133560 @default.
- W279015298 hasConcept C15744967 @default.
- W279015298 hasConcept C162853370 @default.
- W279015298 hasConcept C169760540 @default.
- W279015298 hasConcept C17744445 @default.
- W279015298 hasConcept C199539241 @default.
- W279015298 hasConcept C2549261 @default.
- W279015298 hasConcept C26760741 @default.
- W279015298 hasConcept C2778707766 @default.
- W279015298 hasConcept C2987028688 @default.
- W279015298 hasConcept C2992395903 @default.
- W279015298 hasConcept C41895202 @default.
- W279015298 hasConceptScore W279015298C112698675 @default.
- W279015298 hasConceptScore W279015298C137403100 @default.
- W279015298 hasConceptScore W279015298C138885662 @default.
- W279015298 hasConceptScore W279015298C144024400 @default.
- W279015298 hasConceptScore W279015298C144133560 @default.
- W279015298 hasConceptScore W279015298C15744967 @default.
- W279015298 hasConceptScore W279015298C162853370 @default.
- W279015298 hasConceptScore W279015298C169760540 @default.
- W279015298 hasConceptScore W279015298C17744445 @default.
- W279015298 hasConceptScore W279015298C199539241 @default.
- W279015298 hasConceptScore W279015298C2549261 @default.
- W279015298 hasConceptScore W279015298C26760741 @default.
- W279015298 hasConceptScore W279015298C2778707766 @default.
- W279015298 hasConceptScore W279015298C2987028688 @default.
- W279015298 hasConceptScore W279015298C2992395903 @default.
- W279015298 hasConceptScore W279015298C41895202 @default.
- W279015298 hasIssue "2" @default.
- W279015298 hasLocation W2790152981 @default.
- W279015298 hasOpenAccess W279015298 @default.
- W279015298 hasPrimaryLocation W2790152981 @default.
- W279015298 hasRelatedWork W1479847897 @default.
- W279015298 hasRelatedWork W1556567899 @default.
- W279015298 hasRelatedWork W2003006448 @default.
- W279015298 hasRelatedWork W2054120852 @default.
- W279015298 hasRelatedWork W2084993912 @default.
- W279015298 hasRelatedWork W2085407092 @default.
- W279015298 hasRelatedWork W2139793615 @default.
- W279015298 hasRelatedWork W2417855012 @default.
- W279015298 hasRelatedWork W2439620103 @default.
- W279015298 hasRelatedWork W2622336820 @default.
- W279015298 hasRelatedWork W2736470372 @default.
- W279015298 hasRelatedWork W2744248425 @default.
- W279015298 hasRelatedWork W2884249802 @default.
- W279015298 hasRelatedWork W2959014394 @default.
- W279015298 hasRelatedWork W3015176069 @default.
- W279015298 hasRelatedWork W3042106412 @default.
- W279015298 hasRelatedWork W3134564087 @default.
- W279015298 hasRelatedWork W585106 @default.
- W279015298 hasRelatedWork W2183774974 @default.
- W279015298 hasRelatedWork W2321124588 @default.
- W279015298 hasVolume "12" @default.
- W279015298 isParatext "false" @default.
- W279015298 isRetracted "false" @default.
- W279015298 magId "279015298" @default.
- W279015298 workType "article" @default.