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- W2790445132 abstract "Abstract Choosing between an exit and innovative solution are discussed in responding to the issues of oversupply and homogeneity facing bed and breakfast businesses in Taiwan. A grounded theory using semi-structured interviews was used to identify the form of stewardship-based exit strategy, as well as factors that determine the success of B&Bs. Face-to-face interviews with 30 B&B owners identified eight factors: personal values, thanksgiving, sense of happiness, dedication to community, family identity, provision of family-oriented and fun environment, experience of thematic B&B, and eco-tourism travelers. A competitive differentiation strategy drawing on one or many elements of these factors may be implemented, depending on the preference of B&B owners and the unique destination resources that they can integrate and reconfigure. Grounded theory helps clarify the innovative solutions with differentiation strategies that are important for sustainability of B&Bs when the market is in the saturation or decline stage of the product life cycle." @default.
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- W2790445132 date "2018-07-01" @default.
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- W2790445132 title "Choosing between exiting or innovative solutions for bed and breakfasts" @default.
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- W2790445132 doi "https://doi.org/10.1016/j.ijhm.2018.01.015" @default.
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