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- W2791247382 abstract "In conjoint analysis (CA), one generates a set of product profiles that vary systematically in terms of their attributes and attribute levels. These product profiles are then presented to consumers, who will state their preferences in a rating, ranking, or choice task. After presenting the conceptual background of CA methods, this chapter introduces the basic principles and some of the recent advances in the methodology in experimental design, data collection, data modeling, and results interpretation. A step-by-step guide is proposed, followed by an illustrative case study and practical recommendations based on the authors' experience. Finally, we give a selected review of trends within the sensory and consumer science literature, and we discuss future perspectives and research areas of CA in the field of sensory and consumer science." @default.
- W2791247382 created "2018-03-29" @default.
- W2791247382 creator A5002103252 @default.
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- W2791247382 date "2018-01-01" @default.
- W2791247382 modified "2023-10-10" @default.
- W2791247382 title "Conjoint Analysis in Sensory and Consumer Science" @default.
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- W2791247382 doi "https://doi.org/10.1016/b978-0-08-102089-0.00019-4" @default.
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