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• W2791565514 abstract "Rooted in signaling theory, this paper investigates the effects of co-branding structure, category fit, and types of sales promotion on consumers’ evaluations of service brand alliance. Results of ..." @default.
• W2791565514 created "2018-03-29" @default.
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• W2791565514 date "2018-01-25" @default.
• W2791565514 modified "2023-09-23" @default.
• W2791565514 title "Consumer evaluations of service co-branding" @default.
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• W2791565514 doi "https://doi.org/10.1080/02642069.2018.1427738" @default.
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