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• W2791636344 abstract "Customer’s recognition, classification, and selecting the target market are the most important success factors of a marketing system. ABC classification of the customers based on axiomatic design exposes the behavior of the customer in a logical way in each class. Quite often, missing data is a common occurrence and can have a significant effect on the decision- making problems. In this context, this proposed article determines the customer’s behavioral rule by incomplete rough set theory. Based on the proposed axiomatic design, the managers of a firm can map the rules on designed structures. This study demonstrates to identify the customers, determine their characteristics, and facilitate the development of a marketing strategy." @default.
• W2791636344 created "2018-03-29" @default.
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• W2791636344 date "2018-10-01" @default.
• W2791636344 modified "2023-09-26" @default.
• W2791636344 title "ABC analysis of the customers using axiomatic design and incomplete rough set" @default.
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• W2791636344 doi "https://doi.org/10.1051/ro/2018022" @default.
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