Matches in SemOpenAlex for { <https://semopenalex.org/work/W2792692401> ?p ?o ?g. }
Showing items 1 to 62 of
62
with 100 items per page.
- W2792692401 abstract "Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strategies to the needs of their targeted markets and segments. This research paper aims at measuring brand awareness and consumer profile for different types of milk in Tirana. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market. They also give high evaluation scores to the most known brands. On the other hand, consumers’ profile for different types of milk (UHT vs. pasteurized or fresh) seems to differ based on some specific socio-economic variables of the household and the person in charge of the purchases. The consumers with the highest income and education level are more aware about food safety importance. Such consumers are leaned more towards purchasing UHT milk." @default.
- W2792692401 created "2018-03-29" @default.
- W2792692401 creator A5045304359 @default.
- W2792692401 creator A5066294455 @default.
- W2792692401 creator A5077625168 @default.
- W2792692401 creator A5080898131 @default.
- W2792692401 date "2017-12-31" @default.
- W2792692401 modified "2023-09-22" @default.
- W2792692401 title "Brand awareness and consumer profile for milk: case of the Tirana market, Albania" @default.
- W2792692401 cites W1516415552 @default.
- W2792692401 cites W1988447536 @default.
- W2792692401 cites W1992881605 @default.
- W2792692401 cites W2017679397 @default.
- W2792692401 cites W2075318833 @default.
- W2792692401 cites W2587776143 @default.
- W2792692401 cites W2332368680 @default.
- W2792692401 doi "https://doi.org/10.22630/amme.2017.3.2.22" @default.
- W2792692401 hasPublicationYear "2017" @default.
- W2792692401 type Work @default.
- W2792692401 sameAs 2792692401 @default.
- W2792692401 citedByCount "0" @default.
- W2792692401 crossrefType "journal-article" @default.
- W2792692401 hasAuthorship W2792692401A5045304359 @default.
- W2792692401 hasAuthorship W2792692401A5066294455 @default.
- W2792692401 hasAuthorship W2792692401A5077625168 @default.
- W2792692401 hasAuthorship W2792692401A5080898131 @default.
- W2792692401 hasBestOaLocation W27926924011 @default.
- W2792692401 hasConcept C112698675 @default.
- W2792692401 hasConcept C144133560 @default.
- W2792692401 hasConcept C162853370 @default.
- W2792692401 hasConcept C54750564 @default.
- W2792692401 hasConceptScore W2792692401C112698675 @default.
- W2792692401 hasConceptScore W2792692401C144133560 @default.
- W2792692401 hasConceptScore W2792692401C162853370 @default.
- W2792692401 hasConceptScore W2792692401C54750564 @default.
- W2792692401 hasLocation W27926924011 @default.
- W2792692401 hasOpenAccess W2792692401 @default.
- W2792692401 hasPrimaryLocation W27926924011 @default.
- W2792692401 hasRelatedWork W1541706030 @default.
- W2792692401 hasRelatedWork W2042789074 @default.
- W2792692401 hasRelatedWork W2061438961 @default.
- W2792692401 hasRelatedWork W2158722863 @default.
- W2792692401 hasRelatedWork W2394483786 @default.
- W2792692401 hasRelatedWork W2588727164 @default.
- W2792692401 hasRelatedWork W2779648904 @default.
- W2792692401 hasRelatedWork W2916579386 @default.
- W2792692401 hasRelatedWork W2959279972 @default.
- W2792692401 hasRelatedWork W3026497859 @default.
- W2792692401 hasRelatedWork W3083623131 @default.
- W2792692401 hasRelatedWork W308803554 @default.
- W2792692401 hasRelatedWork W3092504842 @default.
- W2792692401 hasRelatedWork W3117845707 @default.
- W2792692401 hasRelatedWork W3182844902 @default.
- W2792692401 hasRelatedWork W3199693241 @default.
- W2792692401 hasRelatedWork W3204648256 @default.
- W2792692401 hasRelatedWork W67241055 @default.
- W2792692401 hasRelatedWork W915143414 @default.
- W2792692401 hasRelatedWork W3125550384 @default.
- W2792692401 isParatext "false" @default.
- W2792692401 isRetracted "false" @default.
- W2792692401 magId "2792692401" @default.
- W2792692401 workType "article" @default.