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- W2792722733 abstract "AbstractBrand betrayal is a state evoked when a brand with which one has previously established a strong self–brand connection fractures a relationship by engaging in a moral violation. We know lit..." @default.
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- W2792722733 date "2018-04-01" @default.
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- W2792722733 title "Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals" @default.
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