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• W2792842644 abstract "The information display matrix (IDM) is a tool to be used in consumer research for the analysis of consumer preferences and information search behavior. The matrix comprises information on different product alternatives in a highly structured form. While historically it was mainly used for analyzing information search behavior and its impact factors, some recent research has been conducted with the aim of identifying consumer preferences. This chapter describes the theoretical background, earlier research results, and application of IDM in consumer research. A case study on consumer preferences and information search strategies for additional ethical attributes of organic food sheds light on its potential for consumer research. Particularly against the background of an increasing relevance of online shopping, which usually goes along with a highly structured presentation of information, the IDM is likely to generate helpful insights for researchers as well as for marketers." @default.
• W2792842644 created "2018-03-29" @default.
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• W2792842644 date "2018-01-01" @default.
• W2792842644 modified "2023-10-03" @default.
• W2792842644 title "Information Display Matrix" @default.
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• W2792842644 doi "https://doi.org/10.1016/b978-0-08-102089-0.00021-2" @default.
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