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- W2793384952 abstract "ABSTRACTIn 2011, New Zealand/Aotearoa hosted the Rugby World Cup (RWC). Heineken's sponsorship rights as RWC Worldwide Partner and the official beer offered the global conglomerate sole promotional..." @default.
- W2793384952 created "2018-03-29" @default.
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- W2793384952 date "2018-02-15" @default.
- W2793384952 modified "2023-09-27" @default.
- W2793384952 title "Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup" @default.
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- W2793384952 doi "https://doi.org/10.1080/24704067.2018.1432991" @default.
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