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• W2793578786 abstract "Rapid diffusion of smartphones and high-bandwidth wireless network have motivated the platform-centric marketplaces to promote mobile apps for commercial transactions. However, the results show that only a few of the mobile apps are being used extensively. Therefore, additional research aiming to understand the factors impacting customers’ decision to use a mobile app is required. We empirically tested our adoption model to assess the impact of different factors on mobile apps usage using survey. The research identifies that relative advantage, observability, subjective norm, age, and education level of the user positively impact the decision to adopt mobile apps for B2C transaction. This research also specifies that complex mobile apps with more functionality are more likely to be adopted. Female users are more positively disposed toward trying and adopting mobile apps than male users. The present study extends technology innovation diffusion research to the rapidly expanding domain of platform and mobile apps." @default.
• W2793578786 created "2018-03-29" @default.
• W2793578786 creator A5021529948 @default.
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• W2793578786 date "2018-01-02" @default.
• W2793578786 modified "2023-09-26" @default.
• W2793578786 title "The adoption of mobile app for B2C transaction in platform marketplace: An empirical examination of key drivers" @default.
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• W2793578786 doi "https://doi.org/10.1080/15228053.2018.1453338" @default.
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