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- W2793598531 abstract "Purpose: The article explores the grounds of possible interrelations of snob and bandwagon consumers’ inclinations in the luxury fashion sector. The reason to investigate this comes from the growth of inconsistent evidence among analyses of this subject. Consumers’ perception of luxury goods seems not only compound but also quite ambiguous at the same time. One of its reasons may be the wrong assumption that snob and bandwagon inclinations are opposite trends that cannot co-exist among individual motives of luxury purchases. Methodology and fndings: The mixed method research – in the form of international consumers’ e-survey and semi-structured interviews with affluent consumers – reveals that mutual relations of these two trends are clearly visible and can both motivate purchase at the same time." @default.
- W2793598531 created "2018-03-29" @default.
- W2793598531 creator A5044896755 @default.
- W2793598531 date "2018-03-15" @default.
- W2793598531 modified "2023-10-16" @default.
- W2793598531 title "Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception" @default.
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- W2793598531 doi "https://doi.org/10.7206/jmba.ce.2450-7814.220" @default.
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