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• W2793809742 abstract "Social media acts as a collaborative channel between organisations and customers, which contributes to the improvement of services offered by the organisations. Based on the importance of social media interactions, the social content resulting from the collaborative process should be managed to ensure that the content provides value to both parties. This requirement has led to the development of the social content management (SCM) framework which need to be validated. Although this study is influenced by previous studies, the instrument used to validate the framework need to be revalidated to ensure its applicability in the SCM context. The contents of such instrument need to be rigorously validated via suitable approaches. This article proposes the application of the Lawshe's technique to determine the content validity of instrument. This quantitative technique had involved the computation of the content validity ratio (CVR) to validate items in a questionnaire, which were based on the factors for the SCM framework. Each item that was validated based on the CVR value of 0.75 and above was accepted for the final questionnaire. The CVR value indicated that these items could be used to validate the framework." @default.
• W2793809742 created "2018-03-29" @default.
• W2793809742 creator A5027675135 @default.
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• W2793809742 date "2017-11-01" @default.
• W2793809742 modified "2023-09-27" @default.
• W2793809742 title "Validating the contents of a social content management framework" @default.
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• W2793809742 doi "https://doi.org/10.1109/iceei.2017.8312373" @default.
• W2793809742 hasPublicationYear "2017" @default.
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