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- W2793905665 abstract "The purpose of this study is to examined consumers' behaviour towards credit cardamong adult in Malaysia specifically in Tawau*. There were three factors to examine thestudy which are credit card attributes (convenience, use pattern, and status), bankpolicies (benefit, qualifications of applying credit card and payment policies) andattitude towards credit card (willingness to pay, awareness of total debt andmanagement of income and expenses). Credit card attributes, bank policies andattitude towards credit card are independent variables while consumer behaviourtowards credit card act as dependent variable. During the study, 178 questionnaireswere distributed to respondents who have credit card in Tawau and analyzed usingSPSS version 20.0.The result from the study found out that four elements or factors were identified thathave positive significant to influenced consumers' behaviour towards credit card whichare convenience, benefit, willingness to pay and management of income and expenses.These results of this study could be a reference or simple guide to be evaluated byresearches, marketers, bank managers or other relevant parties during to develop theirright marketing strategies regarding to credit cards markets in Malaysia. Even thoughthis study very limited because of limited sample size, time consumed and only focus inTawau are. The results were not represent in the context of credit card holders inMalaysia as a whole." @default.
- W2793905665 created "2018-03-29" @default.
- W2793905665 creator A5029416218 @default.
- W2793905665 date "2014-01-01" @default.
- W2793905665 modified "2023-09-26" @default.
- W2793905665 title "A study of consumer behaviour towards credit card among adult in Malaysia" @default.
- W2793905665 hasPublicationYear "2014" @default.
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