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- W2793963910 abstract "Social influence analysis (SIA) is a vast research field that has attracted research interest in many areas. In this paper, we present a survey of representative and state-of-the-art work in models, methods, and evaluation aspects related to SIA. We divide SIA models into two types: microscopic and macroscopic models. Microscopic models consider human interactions and the structure of the influence process, whereas macroscopic models consider the same transmission probability and identical influential power for all users. We analyze social influence methods including influence maximization, influence minimization, flow of influence, and individual influence. In social influence evaluation, influence evaluation metrics are introduced and social influence evaluation models are then analyzed. The objectives of this paper are to provide a comprehensive analysis, aid in understanding social behaviors, provide a theoretical basis for influencing public opinion, and unveil future research directions and potential applications." @default.
- W2793963910 created "2018-03-29" @default.
- W2793963910 creator A5015941300 @default.
- W2793963910 creator A5054645759 @default.
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- W2793963910 date "2018-02-01" @default.
- W2793963910 modified "2023-09-24" @default.
- W2793963910 title "Social Influence Analysis: Models, Methods, and Evaluation" @default.
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- W2793963910 doi "https://doi.org/10.1016/j.eng.2018.02.004" @default.
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