FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2795001543> ?p ?o ?g. }

• W2795001543 endingPage "973" @default.
• W2795001543 startingPage "973" @default.
• W2795001543 abstract "As the virtual environment is constantly changing, not only users’ informational and knowledge needs but also the means and channels of communication with customers applied by organizations change. There is a noticeable trend to move more and more advertising campaigns to social media networks because of the opportunities they provide to organizations and users, which results in the ever-increasing popularity of social media networks and a number of their users. Such a transition is explained by one of the main objectives organizations have: to inform their customers in an appropriate way and receive feedback on social media networks, which is difficult when traditional advertising channels and means are applied. Since advertising campaigns on social media networks are evolving rapidly, their assessment factors and methods, which receive controversial opinions in both scientific literature and practice, change too. Researchers assess and interpret the factors that influence the effectiveness of advertising campaigns on social media networks differently. Thus, a problem arises: how should we evaluate which approach is more capable of accurately and fully reflecting and conveying reality? In this research, this problem is studied by connecting approaches of different researchers. These approaches are linked to the effectiveness assessment of advertising campaigns on social media network aspects. To achieve the objective of this study, such research methods as analysis of scientific literature, multiple criteria and expert assessment (a structured survey and an interview) were applied. During the study, out of 39 primary assessment factors, eight primary factors that influence the effectiveness of advertising campaigns on social media networks were identified: sales, content reach, traffic to website, impressions, frequency, relevance score, leads and audience growth." @default.
• W2795001543 created "2018-04-06" @default.
• W2795001543 creator A5002718017 @default.
• W2795001543 creator A5051403565 @default.
• W2795001543 creator A5060213855 @default.
• W2795001543 creator A5061728636 @default.
• W2795001543 date "2018-03-27" @default.
• W2795001543 modified "2023-10-10" @default.
• W2795001543 title "Evaluation of Advertising Campaigns on Social Media Networks" @default.
• W2795001543 cites W1518288198 @default.
• W2795001543 cites W1548874324 @default.
• W2795001543 cites W1810765596 @default.
• W2795001543 cites W1820198997 @default.
• W2795001543 cites W1952707391 @default.
• W2795001543 cites W1961431544 @default.
• W2795001543 cites W1976313308 @default.
• W2795001543 cites W1978849053 @default.
• W2795001543 cites W1980331490 @default.
• W2795001543 cites W1989567168 @default.
• W2795001543 cites W2018234091 @default.
• W2795001543 cites W2057114292 @default.
• W2795001543 cites W2074161260 @default.
• W2795001543 cites W2094104012 @default.
• W2795001543 cites W2102580811 @default.
• W2795001543 cites W2128000797 @default.
• W2795001543 cites W2158344673 @default.
• W2795001543 cites W2159336657 @default.
• W2795001543 cites W2160455917 @default.
• W2795001543 cites W2162244340 @default.
• W2795001543 cites W2170236965 @default.
• W2795001543 cites W2198739256 @default.
• W2795001543 cites W2207630376 @default.
• W2795001543 cites W2298090830 @default.
• W2795001543 cites W2339177292 @default.
• W2795001543 cites W2342586812 @default.
• W2795001543 cites W2346713234 @default.
• W2795001543 cites W2355013668 @default.
• W2795001543 cites W2355181225 @default.
• W2795001543 cites W2359186709 @default.
• W2795001543 cites W2385919669 @default.
• W2795001543 cites W2401659532 @default.
• W2795001543 cites W2546905123 @default.
• W2795001543 cites W2556177798 @default.
• W2795001543 cites W2561204460 @default.
• W2795001543 cites W2571788821 @default.
• W2795001543 cites W2588526961 @default.
• W2795001543 cites W2601261764 @default.
• W2795001543 cites W2606898948 @default.
• W2795001543 cites W2608241261 @default.
• W2795001543 cites W2614608184 @default.
• W2795001543 cites W2619361654 @default.
• W2795001543 cites W2621130686 @default.
• W2795001543 cites W2655226741 @default.
• W2795001543 cites W2732581281 @default.
• W2795001543 cites W2743510224 @default.
• W2795001543 cites W2758364315 @default.
• W2795001543 cites W2762308996 @default.
• W2795001543 cites W2766999976 @default.
• W2795001543 cites W2770600686 @default.
• W2795001543 cites W2778097770 @default.
• W2795001543 cites W2780962783 @default.
• W2795001543 cites W2796975623 @default.
• W2795001543 cites W3098567718 @default.
• W2795001543 cites W3098719659 @default.
• W2795001543 cites W3123087563 @default.
• W2795001543 cites W3124074442 @default.
• W2795001543 cites W3125484175 @default.
• W2795001543 cites W934810097 @default.
• W2795001543 doi "https://doi.org/10.3390/su10040973" @default.
• W2795001543 hasPublicationYear "2018" @default.
• W2795001543 type Work @default.
• W2795001543 sameAs 2795001543 @default.
• W2795001543 citedByCount "29" @default.
• W2795001543 countsByYear W27950015432018 @default.
• W2795001543 countsByYear W27950015432019 @default.
• W2795001543 countsByYear W27950015432020 @default.
• W2795001543 countsByYear W27950015432021 @default.
• W2795001543 countsByYear W27950015432022 @default.
• W2795001543 countsByYear W27950015432023 @default.
• W2795001543 crossrefType "journal-article" @default.
• W2795001543 hasAuthorship W2795001543A5002718017 @default.
• W2795001543 hasAuthorship W2795001543A5051403565 @default.
• W2795001543 hasAuthorship W2795001543A5060213855 @default.
• W2795001543 hasAuthorship W2795001543A5061728636 @default.
• W2795001543 hasBestOaLocation W27950015431 @default.
• W2795001543 hasConcept C110350745 @default.
• W2795001543 hasConcept C112698675 @default.
• W2795001543 hasConcept C12718992 @default.
• W2795001543 hasConcept C136764020 @default.
• W2795001543 hasConcept C144133560 @default.
• W2795001543 hasConcept C17744445 @default.
• W2795001543 hasConcept C199539241 @default.
• W2795001543 hasConcept C2780586970 @default.
• W2795001543 hasConcept C39549134 @default.
• W2795001543 hasConcept C41008148 @default.
• W2795001543 hasConcept C4727928 @default.
• W2795001543 hasConcept C518677369 @default.
• W2795001543 hasConceptScore W2795001543C110350745 @default.

• next