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- W2795916385 abstract "This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government agencies to not-for-profit organizations – and the many individuals within them." @default.
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- W2795916385 date "2012-02-29" @default.
- W2795916385 modified "2023-09-24" @default.
- W2795916385 title "Evolution of Buyer–Seller Relationships" @default.
- W2795916385 doi "https://doi.org/10.4337/9781781002445.00025" @default.
- W2795916385 hasPublicationYear "2012" @default.
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