FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2796006965> ?p ?o ?g. }

• W2796006965 abstract "An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and other aspects of gameplay experience. Results from a post-test questionnaire revealed insight into players' attitudes toward advertising in video game environments, and reflected varying levels of advertising awareness and recall, message recognition, and factors in purchasing habits. Results suggested that while advertising in online games can sometimes trigger high advertising awareness rates, it can also reduce a game's perceived sense of realism and genuinely annoy players if not appropriately coordinated with the game environment. Whereas previous research has suggested that players usually accept in-game advertising when placed relevantly, this study shows the opposite can occur when advertisers make little or no effort to contextualize their ads within the game world. Results revealed negative attitudes toward in-game advertising from participants who played a version of the game featuring ads, yet females and non-gamers were more accepting of in-game advertising and more often perceived it as interactive than did males and avid gamers. Practical implications and suggestions for further research are discussed." @default.
• W2796006965 created "2018-04-13" @default.
• W2796006965 creator A5059224642 @default.
• W2796006965 date "2022-06-16" @default.
• W2796006965 modified "2023-09-29" @default.
• W2796006965 title "Measuring player perceptions of advertising in online games" @default.
• W2796006965 cites W135774609 @default.
• W2796006965 cites W145138337 @default.
• W2796006965 cites W1479794276 @default.
• W2796006965 cites W150845342 @default.
• W2796006965 cites W1511504611 @default.
• W2796006965 cites W1561534144 @default.
• W2796006965 cites W1571780134 @default.
• W2796006965 cites W157817010 @default.
• W2796006965 cites W1837341326 @default.
• W2796006965 cites W1968673216 @default.
• W2796006965 cites W1968755157 @default.
• W2796006965 cites W1975913006 @default.
• W2796006965 cites W1981676688 @default.
• W2796006965 cites W1986295637 @default.
• W2796006965 cites W1988494182 @default.
• W2796006965 cites W1993870668 @default.
• W2796006965 cites W2002626612 @default.
• W2796006965 cites W2002803426 @default.
• W2796006965 cites W2004400415 @default.
• W2796006965 cites W2008801265 @default.
• W2796006965 cites W2018469991 @default.
• W2796006965 cites W2023505872 @default.
• W2796006965 cites W2028462504 @default.
• W2796006965 cites W2030960040 @default.
• W2796006965 cites W2032322275 @default.
• W2796006965 cites W2037024424 @default.
• W2796006965 cites W2052167763 @default.
• W2796006965 cites W2061654059 @default.
• W2796006965 cites W2068643384 @default.
• W2796006965 cites W2073264150 @default.
• W2796006965 cites W2077033088 @default.
• W2796006965 cites W2102023794 @default.
• W2796006965 cites W2120843314 @default.
• W2796006965 cites W2143619435 @default.
• W2796006965 cites W2152345053 @default.
• W2796006965 cites W2166500718 @default.
• W2796006965 cites W2316194891 @default.
• W2796006965 cites W241656549 @default.
• W2796006965 cites W2798726452 @default.
• W2796006965 cites W2892996143 @default.
• W2796006965 cites W297900516 @default.
• W2796006965 cites W3125172345 @default.
• W2796006965 doi "https://doi.org/10.31390/gradschool_theses.793" @default.
• W2796006965 hasPublicationYear "2022" @default.
• W2796006965 type Work @default.
• W2796006965 sameAs 2796006965 @default.
• W2796006965 citedByCount "4" @default.
• W2796006965 countsByYear W27960069652012 @default.
• W2796006965 crossrefType "dissertation" @default.
• W2796006965 hasAuthorship W2796006965A5059224642 @default.
• W2796006965 hasBestOaLocation W27960069651 @default.
• W2796006965 hasConcept C100660578 @default.
• W2796006965 hasConcept C112698675 @default.
• W2796006965 hasConcept C144133560 @default.
• W2796006965 hasConcept C144430266 @default.
• W2796006965 hasConcept C151730666 @default.
• W2796006965 hasConcept C15744967 @default.
• W2796006965 hasConcept C162853370 @default.
• W2796006965 hasConcept C169760540 @default.
• W2796006965 hasConcept C180747234 @default.
• W2796006965 hasConcept C26760741 @default.
• W2796006965 hasConcept C2777267654 @default.
• W2796006965 hasConcept C2778813691 @default.
• W2796006965 hasConcept C3017957056 @default.
• W2796006965 hasConcept C41008148 @default.
• W2796006965 hasConcept C49774154 @default.
• W2796006965 hasConcept C77805123 @default.
• W2796006965 hasConcept C86803240 @default.
• W2796006965 hasConceptScore W2796006965C100660578 @default.
• W2796006965 hasConceptScore W2796006965C112698675 @default.
• W2796006965 hasConceptScore W2796006965C144133560 @default.
• W2796006965 hasConceptScore W2796006965C144430266 @default.
• W2796006965 hasConceptScore W2796006965C151730666 @default.
• W2796006965 hasConceptScore W2796006965C15744967 @default.
• W2796006965 hasConceptScore W2796006965C162853370 @default.
• W2796006965 hasConceptScore W2796006965C169760540 @default.
• W2796006965 hasConceptScore W2796006965C180747234 @default.
• W2796006965 hasConceptScore W2796006965C26760741 @default.
• W2796006965 hasConceptScore W2796006965C2777267654 @default.
• W2796006965 hasConceptScore W2796006965C2778813691 @default.
• W2796006965 hasConceptScore W2796006965C3017957056 @default.
• W2796006965 hasConceptScore W2796006965C41008148 @default.
• W2796006965 hasConceptScore W2796006965C49774154 @default.
• W2796006965 hasConceptScore W2796006965C77805123 @default.
• W2796006965 hasConceptScore W2796006965C86803240 @default.
• W2796006965 hasLocation W27960069651 @default.
• W2796006965 hasOpenAccess W2796006965 @default.
• W2796006965 hasPrimaryLocation W27960069651 @default.
• W2796006965 hasRelatedWork W1980207415 @default.
• W2796006965 hasRelatedWork W2010514901 @default.
• W2796006965 hasRelatedWork W2048337897 @default.
• W2796006965 hasRelatedWork W2089583696 @default.
• W2796006965 hasRelatedWork W2355382920 @default.
• W2796006965 hasRelatedWork W2370337717 @default.

• next