Matches in SemOpenAlex for { <https://semopenalex.org/work/W2796343632> ?p ?o ?g. }
Showing items 1 to 66 of
66
with 100 items per page.
- W2796343632 endingPage "11" @default.
- W2796343632 startingPage "11" @default.
- W2796343632 abstract "this study examines the brand attitudes of smartphone user. In particular, it examines how users self-image congruence can affect their brand attitudes towards smartphone products. Previous research indicates that self-congruence can facilitate positive behavior and attitude towards products. This research used cross-sectional survey explanatory method and structural equation modelling approach to test the hypothesis. A questionnaire was sent to 200 smartphone users in Bandung. Results indicate that self–congruence was a good predictor of user's brand attitude." @default.
- W2796343632 created "2018-04-13" @default.
- W2796343632 creator A5027837168 @default.
- W2796343632 date "2018-02-26" @default.
- W2796343632 modified "2023-09-26" @default.
- W2796343632 title "The Role of Consumer’s Self-Congruence in the Formation of Brand Attitude" @default.
- W2796343632 doi "https://doi.org/10.31104/jsab.v2i1.21" @default.
- W2796343632 hasPublicationYear "2018" @default.
- W2796343632 type Work @default.
- W2796343632 sameAs 2796343632 @default.
- W2796343632 citedByCount "1" @default.
- W2796343632 countsByYear W27963436322021 @default.
- W2796343632 crossrefType "journal-article" @default.
- W2796343632 hasAuthorship W2796343632A5027837168 @default.
- W2796343632 hasBestOaLocation W27963436321 @default.
- W2796343632 hasConcept C105795698 @default.
- W2796343632 hasConcept C112698675 @default.
- W2796343632 hasConcept C132074034 @default.
- W2796343632 hasConcept C144133560 @default.
- W2796343632 hasConcept C15744967 @default.
- W2796343632 hasConcept C2984367651 @default.
- W2796343632 hasConcept C33923547 @default.
- W2796343632 hasConcept C71104824 @default.
- W2796343632 hasConcept C77805123 @default.
- W2796343632 hasConcept C96024061 @default.
- W2796343632 hasConceptScore W2796343632C105795698 @default.
- W2796343632 hasConceptScore W2796343632C112698675 @default.
- W2796343632 hasConceptScore W2796343632C132074034 @default.
- W2796343632 hasConceptScore W2796343632C144133560 @default.
- W2796343632 hasConceptScore W2796343632C15744967 @default.
- W2796343632 hasConceptScore W2796343632C2984367651 @default.
- W2796343632 hasConceptScore W2796343632C33923547 @default.
- W2796343632 hasConceptScore W2796343632C71104824 @default.
- W2796343632 hasConceptScore W2796343632C77805123 @default.
- W2796343632 hasConceptScore W2796343632C96024061 @default.
- W2796343632 hasIssue "1" @default.
- W2796343632 hasLocation W27963436321 @default.
- W2796343632 hasOpenAccess W2796343632 @default.
- W2796343632 hasPrimaryLocation W27963436321 @default.
- W2796343632 hasRelatedWork W1127499227 @default.
- W2796343632 hasRelatedWork W1514933878 @default.
- W2796343632 hasRelatedWork W1624904642 @default.
- W2796343632 hasRelatedWork W1953622968 @default.
- W2796343632 hasRelatedWork W2057753983 @default.
- W2796343632 hasRelatedWork W2093189191 @default.
- W2796343632 hasRelatedWork W2135406700 @default.
- W2796343632 hasRelatedWork W2334383376 @default.
- W2796343632 hasRelatedWork W2361771461 @default.
- W2796343632 hasRelatedWork W2490404104 @default.
- W2796343632 hasRelatedWork W2543387205 @default.
- W2796343632 hasRelatedWork W2620564722 @default.
- W2796343632 hasRelatedWork W2797400354 @default.
- W2796343632 hasRelatedWork W2802523040 @default.
- W2796343632 hasRelatedWork W2804641119 @default.
- W2796343632 hasRelatedWork W2889559047 @default.
- W2796343632 hasRelatedWork W2931616467 @default.
- W2796343632 hasRelatedWork W3169791982 @default.
- W2796343632 hasRelatedWork W3196578355 @default.
- W2796343632 hasRelatedWork W3199966921 @default.
- W2796343632 hasVolume "2" @default.
- W2796343632 isParatext "false" @default.
- W2796343632 isRetracted "false" @default.
- W2796343632 magId "2796343632" @default.
- W2796343632 workType "article" @default.