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- W2797840235 abstract "19 Focus groups in marketing research Miriam Catterall and Pauline Maclaran Introduction Qualitative marketing research and academic marketing and consumer research have grown in parallel with little contact between the two (Catterall and Clarke, ..." @default.
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- W2797840235 date "2006-12-21" @default.
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- W2797840235 title "Focus Groups in Marketing Research" @default.
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