Matches in SemOpenAlex for { <https://semopenalex.org/work/W2798253420> ?p ?o ?g. }
Showing items 1 to 95 of
95
with 100 items per page.
- W2798253420 endingPage "148" @default.
- W2798253420 startingPage "129" @default.
- W2798253420 abstract "Political marketing shares much in common with marketing in the business world and benefits from sociology, political phycology and of course mostly takes advantage of communication almost at its all levels. At its very simple description, politicians through political marketing just as done in the business marketing, tells what they have for people, why they should elect them as their representatives and explain them their future promises and guarantees if the follower faces any problem. The communication managers at this publicising process, direct the marketing steps, tell the politicians which services to use and what communication methods (e.g. advertising, social media activities) to practise. At the same time, they have a further strategy which depicts the support they might have in return and the voter loyalty they will receive if their strategy works. Throughout the election campaign, runners convey their promises and explain their future performances in exchange for the votes and supporters’ contributions. However, although political communication strategies look similar in different countries, the local culture, traditions and values force politicians to develop new ways of election campaigns special to that indigenous demands which will attract the voters and make them feel that the politician is one of them. Therefore, this conceptual paper while giving mostly a theoretical background for political marketing in general terms, it also tries to explore the relationship and benefits gained by practicing cultural traditions and the local outlines the politicians mostly apply in their communication campaigns. The outcomes of the study suggest that the political communication campaigns in Turkey have local patterns but also are particularly carrying the similar futures of American strategies." @default.
- W2798253420 created "2018-04-24" @default.
- W2798253420 creator A5008976680 @default.
- W2798253420 date "2018-04-10" @default.
- W2798253420 modified "2023-10-18" @default.
- W2798253420 title "BİR TÜRKİYE KONTEKSTINDE SİYASAL PAZARLAMA: DEĞERLER ve PRATİKLER" @default.
- W2798253420 cites W1513906445 @default.
- W2798253420 cites W1524460569 @default.
- W2798253420 cites W1525376275 @default.
- W2798253420 cites W1543446303 @default.
- W2798253420 cites W157157632 @default.
- W2798253420 cites W1577205406 @default.
- W2798253420 cites W2011011519 @default.
- W2798253420 cites W2083654502 @default.
- W2798253420 cites W2295205427 @default.
- W2798253420 cites W2477098135 @default.
- W2798253420 cites W2481462113 @default.
- W2798253420 cites W2484932012 @default.
- W2798253420 cites W2487332536 @default.
- W2798253420 cites W2491189523 @default.
- W2798253420 cites W2493431556 @default.
- W2798253420 cites W2505697066 @default.
- W2798253420 cites W2505810140 @default.
- W2798253420 cites W2541915492 @default.
- W2798253420 cites W3004992749 @default.
- W2798253420 cites W4206605530 @default.
- W2798253420 cites W4238017166 @default.
- W2798253420 cites W4254168406 @default.
- W2798253420 cites W4302088193 @default.
- W2798253420 cites W4367843966 @default.
- W2798253420 cites W4367843987 @default.
- W2798253420 cites W4367846313 @default.
- W2798253420 cites W4367846357 @default.
- W2798253420 cites W4367846452 @default.
- W2798253420 cites W574793412 @default.
- W2798253420 cites W608604003 @default.
- W2798253420 cites W652426815 @default.
- W2798253420 doi "https://doi.org/10.19145/e-gifder.379252" @default.
- W2798253420 hasPublicationYear "2018" @default.
- W2798253420 type Work @default.
- W2798253420 sameAs 2798253420 @default.
- W2798253420 citedByCount "0" @default.
- W2798253420 crossrefType "journal-article" @default.
- W2798253420 hasAuthorship W2798253420A5008976680 @default.
- W2798253420 hasBestOaLocation W27982534201 @default.
- W2798253420 hasConcept C112698675 @default.
- W2798253420 hasConcept C144024400 @default.
- W2798253420 hasConcept C144133560 @default.
- W2798253420 hasConcept C162853370 @default.
- W2798253420 hasConcept C17744445 @default.
- W2798253420 hasConcept C18903297 @default.
- W2798253420 hasConcept C199539241 @default.
- W2798253420 hasConcept C2776967331 @default.
- W2798253420 hasConcept C2992496598 @default.
- W2798253420 hasConcept C39549134 @default.
- W2798253420 hasConcept C55958113 @default.
- W2798253420 hasConcept C86803240 @default.
- W2798253420 hasConcept C90508534 @default.
- W2798253420 hasConcept C94625758 @default.
- W2798253420 hasConceptScore W2798253420C112698675 @default.
- W2798253420 hasConceptScore W2798253420C144024400 @default.
- W2798253420 hasConceptScore W2798253420C144133560 @default.
- W2798253420 hasConceptScore W2798253420C162853370 @default.
- W2798253420 hasConceptScore W2798253420C17744445 @default.
- W2798253420 hasConceptScore W2798253420C18903297 @default.
- W2798253420 hasConceptScore W2798253420C199539241 @default.
- W2798253420 hasConceptScore W2798253420C2776967331 @default.
- W2798253420 hasConceptScore W2798253420C2992496598 @default.
- W2798253420 hasConceptScore W2798253420C39549134 @default.
- W2798253420 hasConceptScore W2798253420C55958113 @default.
- W2798253420 hasConceptScore W2798253420C86803240 @default.
- W2798253420 hasConceptScore W2798253420C90508534 @default.
- W2798253420 hasConceptScore W2798253420C94625758 @default.
- W2798253420 hasIssue "1" @default.
- W2798253420 hasLocation W27982534201 @default.
- W2798253420 hasLocation W27982534202 @default.
- W2798253420 hasOpenAccess W2798253420 @default.
- W2798253420 hasPrimaryLocation W27982534201 @default.
- W2798253420 hasRelatedWork W1540500726 @default.
- W2798253420 hasRelatedWork W1546609325 @default.
- W2798253420 hasRelatedWork W2032133332 @default.
- W2798253420 hasRelatedWork W2183117573 @default.
- W2798253420 hasRelatedWork W2748952813 @default.
- W2798253420 hasRelatedWork W3120900497 @default.
- W2798253420 hasRelatedWork W3196542937 @default.
- W2798253420 hasRelatedWork W4239449818 @default.
- W2798253420 hasRelatedWork W4384565331 @default.
- W2798253420 hasRelatedWork W2186126908 @default.
- W2798253420 hasVolume "6" @default.
- W2798253420 isParatext "false" @default.
- W2798253420 isRetracted "false" @default.
- W2798253420 magId "2798253420" @default.
- W2798253420 workType "article" @default.