Matches in SemOpenAlex for { <https://semopenalex.org/work/W279928539> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W279928539 abstract "Abstract Despite the growing use of marketing tools by medical professionals, there is little experimental evidence regarding the effectiveness of physician advertising. Virtually nothing is known about the one communication medium physicians are mostly likely to consider acceptable—the yellow pages. Using a 4 × 2 factorial design, this study investigates the influence of type of ad and type of clinic on patient responses to yellow pages advertising for a physician's services. The results suggest that, with few exceptions, consumers prefer more information to less." @default.
- W279928539 created "2016-06-24" @default.
- W279928539 creator A5010778808 @default.
- W279928539 creator A5017314009 @default.
- W279928539 date "2012-05-18" @default.
- W279928539 modified "2023-09-26" @default.
- W279928539 title "Responses to Physician Advertising in the Yellow Pages" @default.
- W279928539 cites W142845100 @default.
- W279928539 cites W1539850931 @default.
- W279928539 cites W1551283115 @default.
- W279928539 cites W1629118197 @default.
- W279928539 cites W1920641357 @default.
- W279928539 cites W1976559812 @default.
- W279928539 cites W1988005316 @default.
- W279928539 cites W2019732826 @default.
- W279928539 cites W2046279784 @default.
- W279928539 cites W2049023573 @default.
- W279928539 cites W2068290483 @default.
- W279928539 cites W2078558957 @default.
- W279928539 cites W2081394062 @default.
- W279928539 cites W2134994763 @default.
- W279928539 cites W2163413290 @default.
- W279928539 cites W2244133301 @default.
- W279928539 cites W2315269448 @default.
- W279928539 cites W2325000579 @default.
- W279928539 cites W2325522144 @default.
- W279928539 cites W2395573211 @default.
- W279928539 cites W2405992817 @default.
- W279928539 cites W2409472938 @default.
- W279928539 cites W2584797628 @default.
- W279928539 cites W2909933925 @default.
- W279928539 cites W61260827 @default.
- W279928539 hasPublicationYear "2012" @default.
- W279928539 type Work @default.
- W279928539 sameAs 279928539 @default.
- W279928539 citedByCount "0" @default.
- W279928539 crossrefType "journal-article" @default.
- W279928539 hasAuthorship W279928539A5010778808 @default.
- W279928539 hasAuthorship W279928539A5017314009 @default.
- W279928539 hasConcept C105795698 @default.
- W279928539 hasConcept C111472728 @default.
- W279928539 hasConcept C112698675 @default.
- W279928539 hasConcept C136815107 @default.
- W279928539 hasConcept C138885662 @default.
- W279928539 hasConcept C144133560 @default.
- W279928539 hasConcept C15744967 @default.
- W279928539 hasConcept C2986548036 @default.
- W279928539 hasConcept C3019150057 @default.
- W279928539 hasConcept C33923547 @default.
- W279928539 hasConcept C512399662 @default.
- W279928539 hasConcept C71924100 @default.
- W279928539 hasConceptScore W279928539C105795698 @default.
- W279928539 hasConceptScore W279928539C111472728 @default.
- W279928539 hasConceptScore W279928539C112698675 @default.
- W279928539 hasConceptScore W279928539C136815107 @default.
- W279928539 hasConceptScore W279928539C138885662 @default.
- W279928539 hasConceptScore W279928539C144133560 @default.
- W279928539 hasConceptScore W279928539C15744967 @default.
- W279928539 hasConceptScore W279928539C2986548036 @default.
- W279928539 hasConceptScore W279928539C3019150057 @default.
- W279928539 hasConceptScore W279928539C33923547 @default.
- W279928539 hasConceptScore W279928539C512399662 @default.
- W279928539 hasConceptScore W279928539C71924100 @default.
- W279928539 hasLocation W2799285391 @default.
- W279928539 hasOpenAccess W279928539 @default.
- W279928539 hasPrimaryLocation W2799285391 @default.
- W279928539 hasRelatedWork W1562619012 @default.
- W279928539 hasRelatedWork W173595953 @default.
- W279928539 hasRelatedWork W1969489870 @default.
- W279928539 hasRelatedWork W2012434851 @default.
- W279928539 hasRelatedWork W2056851999 @default.
- W279928539 hasRelatedWork W2074425229 @default.
- W279928539 hasRelatedWork W2076626406 @default.
- W279928539 hasRelatedWork W2088962478 @default.
- W279928539 hasRelatedWork W2117721242 @default.
- W279928539 hasRelatedWork W2196325127 @default.
- W279928539 hasRelatedWork W2402054173 @default.
- W279928539 hasRelatedWork W2404551940 @default.
- W279928539 hasRelatedWork W2405123885 @default.
- W279928539 hasRelatedWork W2408118846 @default.
- W279928539 hasRelatedWork W2421132436 @default.
- W279928539 hasRelatedWork W2465330789 @default.
- W279928539 hasRelatedWork W2992663422 @default.
- W279928539 hasRelatedWork W3008520391 @default.
- W279928539 hasRelatedWork W3120966693 @default.
- W279928539 hasRelatedWork W328768441 @default.
- W279928539 isParatext "false" @default.
- W279928539 isRetracted "false" @default.
- W279928539 magId "279928539" @default.
- W279928539 workType "article" @default.