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• W2799392179 abstract "Public relations concerns the professionalized strategic management and communication of organizations. As such, it is the little sister of rhetoric, or one of its applications, since rhetoric is ubiquitously foundational to human choice making. This chapter conceptually connects rhetoric and public relations, and discusses how rhetoric has been used in the professional practice and academic consideration of public relations. A particular focus is on ethics and virtue to explain how discourse advocacy benefits society and constitutively reshapes the organizations whose voices respond to a complex of rhetorical situations where concurrence and conflict do battle." @default.
• W2799392179 created "2018-05-17" @default.
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• W2799392179 date "2018-05-11" @default.
• W2799392179 modified "2023-10-12" @default.
• W2799392179 title "Public Relations and Rhetoric" @default.
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• W2799392179 doi "https://doi.org/10.1002/9781119265771.ch4" @default.
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