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- W2799478743 abstract "As traditional media have been increasingly losing effectiveness in deliveringadvertising message, ambient media, deemed as an alternative advertising form, can be designedto facilitate engaging audience experience and minimize advertising avoidance. Much attentionhas been paid to studying new ways for enhancing the creativity of visual forms or evaluation ofcreativity, but little work has been done to consider embodied interaction as a resource informingdesign creativity. This paper aims to explore how embodied thinking can open up possibilitiesfor target audience making novel metaphorical meaning. Based on the theoretical framework,three case analyses indicate that bodily engagement triggered by the affordances of ambientmedia can facilitate multi-level audience experience and metaphorical meaning making." @default.
- W2799478743 created "2018-05-17" @default.
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- W2799478743 date "2016-01-01" @default.
- W2799478743 modified "2023-09-24" @default.
- W2799478743 title "An Embodied Interaction Framework for Facilitating Audience Experience with Ambient Media" @default.
- W2799478743 hasPublicationYear "2016" @default.
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