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- W2799688437 abstract "This dissertation explores how Hollywood, in years following creation of Classification and Ratings Administration (CARA) in 1968, reimagined mass in an age of audience fragmentation. Building on Richard Maltby's suggestion that rating system did not cause the majors to alter their fundamental assumptions about nature of film as a commercial commodity, I will show how industry successfully continued to portray itself as a producer of universal entertainment for an undifferentiated audience. Guaranteeing that all CARA certified films would be rendered respectable for its audiences was key tactic in this strategy. The abandonment of X through cooperation of large, vertically aligned and integrated companies has ensured an unusual industrial stability under mediating regulatory practices of CARA for almost thirty years. In process of detailing how studios successfully anticipated and accommodated CARA's requirements for what I term incontestable R---in theory a restricted category, but in fact a category permitting all-ages consumption---I explore consequences that arranging pictures for an R has for Hollywood production practices. By examining ill-fated attempts to restore adult category with NC-17 rating in 1990 and Showgirls in 1995, I demonstrate how continuing stigmatization of NC-17 serves economic interests of its large member distributors at expense of small independent or unaffiliated distributors and exhibitors." @default.
- W2799688437 created "2018-05-17" @default.
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- W2799688437 date "2001-01-01" @default.
- W2799688437 modified "2023-09-27" @default.
- W2799688437 title "How Hollywood got its groove back : reimagining the mass audience through the Motion Picture Association of America's rating system" @default.
- W2799688437 hasPublicationYear "2001" @default.
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