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- W2799691842 abstract "The starting point of the article is McLuhan’s statement that “medium is the message”. The way universities promote themselves in media is causing specific associations with recipients. The university idea is changing, the requirement for entrepreneurship, the change in the way of the public universities funding, and the corporate approach to university force them to take action that will enable them to operate in a highly competitive market. The universities promote and build their image using mass media characteristic for business marketing, and at the same time, the media that reach young people – the social media." @default.
- W2799691842 created "2018-05-17" @default.
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- W2799691842 date "2017-10-19" @default.
- W2799691842 modified "2023-09-27" @default.
- W2799691842 title "“Medium is the message” – Creating a University Image in the Time of Web 2.0" @default.
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- W2799691842 doi "https://doi.org/10.5604/01.3001.0011.6459" @default.
- W2799691842 hasPublicationYear "2017" @default.
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