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- W2800149192 abstract "This article engages questions of colonial intimacy in the context of the market – specifically, by white commercial sector in apartheid South Africa to lure black South Africans into burgeoning consumer markets. I focus on the 1960s, when the exercise in racial domination grew more ambitious and coercive, at the same time as buoyant economic growth efforts spurred consumerist desire. African consumers were largely invisible and incomprehensible to white businesspeople, who turned to advertisers and market researchers to bring ‘the African consumer’ to light. This was largely an epistemological challenge – the pursuit of new modes of knowledge about African people, and especially the material intimacies of their daily lives. This article examines this knowledge-making project, along with the anxieties, lapses and contradictions that inhered in it." @default.
- W2800149192 created "2018-05-17" @default.
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- W2800149192 date "2018-04-01" @default.
- W2800149192 modified "2023-10-18" @default.
- W2800149192 title "Getting Inside the Skin of the Consumer: Race, Market Research and the Consumerist Project in Apartheid South Africa" @default.
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- W2800149192 doi "https://doi.org/10.1017/s0165115318000116" @default.
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