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- W2800158432 abstract "Packaging is a salesman which is used as a marketing tool to assist product sales and deliver product information and attract consumers in conventional marketplaces. It also gives producers a voice in the retail environment. Since the introduction of E-commerce in the 1990's, these functions of have not yet been reproduced in the virtual environment for products sold online. This research explores the meaning by which packaging can be designed and implemented. Many researchers have identified that consumers find it difficult to buy online, due to poor product presentation and insufficient product information. They can easily obtain these functional advantages from physical packaging. Thus, the aim of this research is to explore a design guideline of online for designers to better apply thinking for products sold online. This research starts with practical work which contains five tentative studies and a final laboratory online shop providing a continuing process of development and evaluation of the research questions and engaging design principles. Rapid ethnographic methods were employed for the data collection. The data analysis and the practical design of online were informed by the theory of Elaboration Likelihood Model (ELM). The result of the laboratory online shop is mainly consistent with the ELM's prediction and the research has resulted in design guidelines for online packaging, providing a framework for designers of online packaging. The guidelines integrate thinking, the rapid ethnographic approaches and applications of the ELM theory, offering an opportunity for designers to apply the functions of to products sold online. The approach helps designers to collect relevant background information before they design and evaluate developing designs. The guidelines influence designers to have a dual consideration of messages for consumers informed by the ELM's concept of involvement during the development of online packaging. Finally, a successful design of online will not only depend on the designers, but retailers and manufacturers will also need to establish the infrastructure of an online shop, so that designers can apply online to eCommerce." @default.
- W2800158432 created "2018-05-17" @default.
- W2800158432 creator A5078159871 @default.
- W2800158432 date "2005-01-01" @default.
- W2800158432 modified "2023-09-27" @default.
- W2800158432 title "A conceptual model of packaging design for E-commerce." @default.
- W2800158432 hasPublicationYear "2005" @default.
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