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- W2800587558 abstract "Abstract The purpose of this study was to assess the relationships between experiential value-relationship quality, and relationship quality-behavioral intentions within the context of the growing pop-up restaurant industry (pop-ups). The current study also assessed the moderating roles of generation, variety seeking behavior and involvement regarding dining out. Results indicated that the experiential value of pop-ups is leading to increased levels of relationship quality, as reflected in satisfaction and trust toward pop-ups, and this is leading to an increase in behavioral intentions, specifically intention to spread positive WOM, return intentions and an increased WTP for a meal at a pop-up. Furthermore, significant differences were found between groups based on generation, variety seeking and involvement. Findings are discussed in terms of both academic and practitioner implications." @default.
- W2800587558 created "2018-05-17" @default.
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- W2800587558 date "2018-08-01" @default.
- W2800587558 modified "2023-10-14" @default.
- W2800587558 title "Increasing experiential value and relationship quality: An investigation of pop-up dining experiences" @default.
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- W2800587558 doi "https://doi.org/10.1016/j.ijhm.2018.02.013" @default.
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