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- W2800685567 abstract "In this modern era, it usuals for a company to knew the consumer need. In contrast with the company that produces the consumptive goods, there is PT P&G, that winning the Pantene shampoo selling market in 2016 in Top Brand Awards amount 22,0 %, meanwhile in the previous year who become the market leader is Clear shampoo produced by PT Unilever. It shows the Pantene shampoo fame has shifted its competitors. One of the factors that cause Pantene shampoo into a Market leader is the new brand ambassador. In accordance with the identification of the problem, this research has the objective to know about visibility, attraction, power and credibility of Ralline Shah with Pantene shampoo brand image among the students of Communication Faculty Unpad. The theory used consists of cognitive theory as a grand theory, S-O-R theory as a middle theory, and image theory as apply theory. The research method is correlational method. The sampling technique using the Solvin formula, to 75 respondents. The result of the research shows most of the respondents have a high valuation on brand ambassador Ralline Shah and brand image Pantene shampoo. By using the Rank Spearman formula and the significant level at 5%, it can be concluded that suitable with the hypothesis that H0 is rejected and H1 accepted, which means that there’s the relationship between the brand ambassador Shah Ralline with brand Pantene shampoo image" @default.
- W2800685567 created "2018-05-17" @default.
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- W2800685567 date "2017-05-19" @default.
- W2800685567 modified "2023-09-27" @default.
- W2800685567 title "The Relation between The Ambassador Brand with Brand Image of Pantene Shampo (Correlational Study on Students of Humas Fikom Unpad)" @default.
- W2800685567 hasPublicationYear "2017" @default.
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