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• W2800794107 abstract "Brands have come under the spotlight for unethical behaviour, resulting in decreased brand trust. Breakdowns in trust occur when the actions of brands differ from the promises and values communicat..." @default.
• W2800794107 created "2018-05-17" @default.
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• W2800794107 date "2018-04-24" @default.
• W2800794107 modified "2023-10-18" @default.
• W2800794107 title "The role of brand authenticity in developing brand trust" @default.
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• W2800794107 doi "https://doi.org/10.1080/0965254x.2018.1466828" @default.
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